Apple now requires App Store games and apps to disclose ‘loot box’ reward odds


In a move that will likely be viewed as positive by most across the video game industry, apps in Apple’s App Store are now required to disclose the odds of receiving a reward if they feature a loot box mechanic.

Huge games like Hearthstone, Overwatch and most recently Star Wars Battlefront II, feature loot boxes, with the last game in this list causing a deluge of controversy across the industry. Many perceive the implementation of loot boxes in video games as inherently unfair and compare the practice — which is often accompanied by a pay-to-win mechanic of some sort — to gambling.

EA has taken the brunt of the criticism for the loot box systems featured in Star Wars Battlefront II and Need For Speed: Payback, forcing the developer to rethink its practises to some extent. In the case of Battlefront II, EA opted to completely remove the game’s loot box feature, but only for the time being.

The full section of Apple’s updated App Store Review Guidelines related to the tech giant’s new loot box policy, reads as follows:

    • “Apps offering ‘loot boxes’ or other mechanisms that provide randomized virtual items for purchase must disclose the odds of receiving each type of item to customers prior to purchase.”

What’s still unclear is exactly how and with what language loot box odds will be communicated to players. Given how frequently some of the most popular mobile titles in the App Store feature often randomized pay-to-win mechanics, it’s great to see Apple finally acknowledging that this is an issue in the mobile gaming space.

It will be interesting to see if Google implements similar rules in the Play Store. If no changes are made on Google’s end of the mobile spectrum, it’s likely there will be a rapid rise in multi-platform mobile games that feature different loot box rules across iOS and Android.

Chinese recently instituted new regulations that require games with randomized features to disclose the odds that dictate loot drops.

Prominent examples of mobile games that feature loot boxes include Nintendo’s Fire Emblem Heroes, Cat QuestHearthstone, Clash of Clans, Micro Machines and Dash Quest Heroes.

Source: Apple, Reddit