The Canadian Bankers Association (CBA) has announced that Ontario and British Columbia students participating in its ‘Your Money Students’ financial literacy program will be able to earn points in the Carrot Rewards app in exchange for completing educational quizzes.
The Your Money Students program is available for free to Canadian high school teachers and their students across the country. The CBA says that since the program began in 1999, more than 3,700 seminars have been delivered to 108,000 students in Ontario, while 1,200 seminars have been delivered to 38,000 students in British Columbia.
Carrot Rewards, meanwhile, is a national wellness rewards platforms that lets users accumulate points in programs such as Aeroplan Miles, More Rewards Points and SCENE Points as they complete quizzes and surpassing daily walking goals.
The CBA’s new Your Money Students initiative is launching in November to coincide with Financial Literacy Month and will offer short, app-based learning exercises to help students with financial subjects such as budgeting, savings and managing credit usage.
“This partnership is just one of many ways that the banking industry is engaging young people to learn more about managing their money and planning for their financial future,” said Neil Parmenter, president and CEO of the CBA, in a press statement. “Delivering Your Money Students content through an interactive platform like Carrot is a great way to engage today’s generation of digital natives.”
“Financial literacy is a critical element of overall wellness and all of us at Carrot are determined to provide authentic and effective guidance for all Canadians in this important area,” said Carrot CEO Andreas Souvaliotis in a press statement.We are thrilled to be welcoming the Canadian Bankers Association into our continuously expanding eco-system of mission-focused partners.”