iPhone X will be in short supply until 2018, says noted Apple analyst

Supply constraints and cannibalization fears will prevent the iPhone X from being readily available this year


  • Jason

    Ah pulling a Nintendo I see

  • Eluder

    And the sky is blue on a sunny day… this is nothing new; Apple, like Nintendo artificially reduces supply to keep hype up. It’s been their supply chain model from the beginning.

  • Brad Fortin

    Besides supply constraints, Kuo says Apple is attempting to avoid the iPhone X cannibalizing sales of the iPhone 8 and iPhone 8 Plus.

    So Apple, a company known for shamelessly cannibalizing its own products and for its high prices, is going to forfeit sales of its better and more expensive flagship in favour of a lesser and cheaper model? Not in a million years, Ming-Chi Kuo. If Apple can make an extra $200-300 per sale by selling a higher-end model it will do so as much as possible.

    • Dimitri

      It’s true. That’s why they haven’t released all 3at the exact time. They are waiting a month apart to do it. They rather have the 8 and 8+ go first and make sales before the X gets released.

    • jroc

      It makes sense if the margins on the 8/8+ are higher than the margins on the X, which is entirely possible.

  • John Lofwire

    Same tactic used by Apple every year.
    And sheeple will bite hard 😉

    • h2oflyer

      Same old marketing crap every time…a new twist is needed.

  • Andrew Holt

    Fake scarcity…taking a page right out of Nintendo’s playbook. By the time this phone is actually available, it will be almost a year old and the next iphone will almost be released.

  • Stephen B Morris

    Of course the demand will outweigh the supply. That is the equivalent of saying that the sun will rise tomorrow.

  • Nick

    Hmm, maybe this is a “Halo” or “limited edition” iphone and they will decide to launch the iphone SE2 next March of 2018, then the iphone 7S on October together with iphone 9 which would be similar with the iphone X but at a much more cheaper price. mmmm…. interesting.