CraveTV, Bell Media’s subscription video on demand service that competes with Rogers and Shaw’s Shomi and to a less successful extent Netflix, will be the first to stream ‘The Rolling Stones Olé Olé Olé!: A Trip Across Latin America’ on October 14th.
As part of the deal, which was made during the Toronto International Film Festival, the streaming service has also acquired ‘The Rolling Stones Havana Moon,’ a special filmed during The Rolling Stones’ first ever concert in Cuba, which will launch in January 2017.
In the press release announcing the films, Bell Media states that CraveTV’s collection of music documentaries and specials are ‘popular’ on the platform.
“Bringing The Rolling Stones to Bell Media’s networks fits perfectly with our aim of delivering exclusive, must-watch music themed programming to Canadians across multiple platforms,” said Randy Lennox, president of broadcasting and content.
The documentary follows The Rolling Stones through their early 2016 tour of Latin America, which marked a return after ten years.
In June, a survey completed by Toronto’s Solutions Research Group found that combined, CraveTV and Shomi have one-seventh the number of subscribers that Netflix has in Canada.
Source: Bell Media