While it’s possible Apple could finally kill its 16GB iPhone storage tier with the launch of the iPhone 7 this September, current storage strapped iPhone users likely repeatedly run into the error featured in this clever Google ad.
Google has released an amusing new commercial that showcases Google Photos’ “free up space” funcionality. The ad features multiple missed photo opportunities, including graduations, birthdays, selfies and even Bigfoot sightings, all because the iPhone in question runs out of storage each time. The issue is also displayed in Apple’s well-known iPhone notification style.
It is weird, however, that when the camera pulls back, it’s actually a Nexus 6P featured in the ad, despite the obvious dig at Apple.
With Google Photos new free up space feature, once a photo has been uploaded to the cloud, users are given the option to delete the local copy of the video or photo, freeing up local storage on their smartphone for other purposes.
This feature becomes even more useful when paired with Photos’ lower-quality free unlimited storage option. It’s important to keep in mind that this free tier does downgrade the quality of your photos.
To be fair, the iPhone is also capable of backing up photos via Apple’s iCloud service in order to clear up built-in storage, though most users will likely need to pay for more storage if they at least use their camera somewhat regularly.