Telus today announced the launch of 4K content on its Optik TV service in British Columbia and Alberta, becoming the first, and currently only, telecom to offer 4K programming in Western Canada (which includes Manitoba and Saskatchewan).
At launch, the lineup of 4K content offered by Telus is fairly minimal. It includes TSN 4K, Stingray Ambiance and a select collection of On Demand movies and Optik Local productions. It also features Adrenaline Sports On Demand, which the company says features sports like surfing, snowboarding and dirt biking.
The telecom promises new titles and channels will be added on an ongoing basis.
“We’re just beginning to see the introduction of 4K programming, and over the next few years it will become industry standard,” said Wade Domries, Telus’ vice-president of home solution, in a release.
“As more and more shows, movies and sporting events are produced in 4K, TELUS customers will be able to enjoy the most advanced TV viewing experience available.”
The service, of course, requires a 4K TV and PVR, as well as a minimum internet plan tier of Internet 50. Telus’ 4K PVRs are available at no extra cost with a two-year contract, or $20 per month without a contract. The boxes can also be purchased for $450 outright.
Competitor Bell currently offers 4K TV service in Ontario and Quebec, while Rogers only advertises it in Ontario. Shaw, SaskTel and MTS do not presently offer 4K service.