When BlackBerry released the Z30 it sought several professionals in various fields to communicate its long lasting battery life and ability to keep productivity high. One of the key business leaders to take part in its marketing efforts was David Hopkinson, Chief Commercial Officer at Maple Leaf Sports & Entertainment. At the time, Hopkinson suggested the Z30 “remains in power when it’s needed most.”
The Priv, which is the latest flagship and first Android device by BlackBerry, has been available for almost six months and has now somehow emerged as the official smartphone of the Toronto Raptors. With the NBA playoffs in full swing, BlackBerry has released a video that shows its commitment to the team.
“Born in the North, an icon that changed the game and never forgot where it’s from. PRIV Secure Smartphone powered by Android combines everything you’ve come to expect from BlackBerry with the full Android app ecosystem. Enjoy the full Android experience along with BlackBerry security, your choice of touch and slide out physical keyboard and colossal battery to power you through the day. Powered by a system, made to deliver. PRIV is proud to be the official smartphone of the Toronto Raptors,” says BlackBerry.
However, there is one Raptor who doesn’t use the Priv. Point Guard Cory Joseph recently signed a deal with LG Canada to be its “Chief Playmaker” and brand ambassador of the G5.
Related reading: BlackBerry Priv Review