Ars Technica has a comprehensive overview of many the finer points of the new agreement, but in essence Spotify says it requires that users be willing to share a great deal of personal information. For instance, one part of the new agreements states, “With your permission, we may collect information stored on your mobile device, such as contacts, photos, or media files.”
That’s not all, however, “Depending on the type of device that you use to interact with the Service and your settings, we may also collect information about your location based on, for example, your phone’s GPS location or other forms of locating mobile devices (e.g., Bluetooth). We may also collect sensor data (e.g., data about the speed of your movements, such as whether you are running, walking, or in transit).”
Visit the page Techmeme has devoted to the news, or take a look at the Twitter exchange Spotify Daniel Ek had with fellow Swede Markus “Notch” Persson, the designer of the massively popular Minecraft, and it’s easy enough to see why the company was forced to go into damage control mode as a result of implementing this new policy.
In a blog post attributed to Ek, the company attempts to stress that it will always ask for a user’s express permission before collecting information.
Reading through the original statement it’s clear that the company always intended to ask for express permission, though most people’s eyes probably gravitated to the fact the company wanted to measure how quickly people were moving while using the app. Ultimately, whether this has any effect on Spotify’s subscriber count is unclear.