BlackBerry is on its way to making a comeback and hopefully regain some lost market share. Over in Indonesia, the Z3 was officially launched last week and was met with lineups, with BlackBerry declaring it “sold out on its first day.”
In an interview with the Wall Street Journal, CEO John Chen was asked a blunt question of why customers should wait so long for the next BlackBerry smartphone. Chen wasted no time to somewhat slam all Android manufacturers about the build quality and lack of security. Chen stated, “Android’s strength isn’t really the quality of the phone, which BlackBerry has. BlackBerry phones are always well put together. We have a great BlackBerry Messenger experience, a great operating system. And it’s the most secure phone. Secure not only in data but in personal identity. Younger consumers love all kinds of apps, and BlackBerry runs 98% of all the Android apps. All BlackBerry die-hards know they can run Android apps.”
Chen certainly hit all potential customers with that reply. BlackBerry has been pushing its stance of being a “tool, not a toy” marketing campaign for a number of months now and the last device to come to market in North America was the 5-inch Z30, but coming this November will be a blast from the past with the “BlackBerry Classic.” Following is potentially the BlackBerry Windermere, a BB10-powered device that is rumoured to sport a 4.5-inch display with a resolution of 1440×1440, a quad-core processor, 3450 mAh battery and a 13MP OIS camera.