TELUS has decided to pull its support from the industry-funded Canadian Wireless Telecommunications Association.
In an email to us, TELUS noted that its “decision to withdraw from the CWTA reflects our desire to continue progressing our highly differentiated strategy and our unique Customers First approach. We are grateful for Bernard Lord’s excellent leadership. He effectively managed a wide diversity of opinions. Bernard has contributed significantly to the development of our industry and we look forward to our continued collaboration with him and his team on initiatives of joint interest.”
This is not the first time a Canadian carrier has declined participation from the CWTA: last year, WIND Mobile, Public Mobile and Mobilicity all stated, “we were promised clear and fair representation on issues of true industry alignment [and] the CWTA has repeatedly failed to honour this promise, leaving us no alternative but to withdraw.”
According to the Globe and Mail, TELUS will still cooperate with the CWTA on existing projects, like the national stolen cellphone registry. TELUS is attempting to separate its brand image from Rogers and Bell, as the three companies are often seen, at least from a trends and advocacy perspective, as a unified force.