TELUS aims to make Public Mobile ‘much more profitable, or profitable period’

TELUS recently became the Canada’s second largest wireless carrier by swooping up Public Mobile, adding over 280,000 subscribers and kilometers of G-band spectrum. The amount TELUS paid to acquire Public is not yet known, but today the direction is to make the entry-level brand profitable.

John Gossling, TELUS’ CFO, was speaking at the CIBC Institutional Investor Conference in Whistler and stated the “integration activities are going on now” between the two brands. “That brand continues to exist and certainly we’ve taken their employees on board and their distribution. But we do need to look make it much more profitable, or profitable period, compared to what it was. So that’s the focus right now.”

Public Mobile invested $52 million during the 2008 wireless and gained the once-unwanted G-Band spectrum between Windsor to Quebec City.

Source: Globe

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