Apple pushing customers into retail stores by promising free App Store content


Apple has updated its Apple Store app with free content — “A game for you. On us.” — in an attempt to get people into its retail stores, which according to the company’s latest quarterly earnings statement, presented slightly lower than in previous quarters.

Surely, Apple’s retail stores ebb and flow with the release of new products, and without any, aside from the new MacBook Air, between March and June there was little reason to browse the shelves.

Apple’s first free piece of content, a game titled Color Zen, is a 99c game that can be redeemed with a code issued by the app itself; users will be prompted to enter the App Store to score the free app.

Games, music and even TV shows are likely on deck for free giveaways in the coming months, too. In the run-up to the back-to-school season, Apple tends to be a bit more generous than usual, and according to 9to5Mac, the company will provide new content each week.

If you haven’t already, download Apple Store for iOS.