Vincity is a loyalty program for small business that rewards customers when they visit their store. This is a project that Rogers has launched, but the technology is powered by US-based FiveStars. The basis is incredibly simple. Businesses register their offers and each time a customer purchases a product or service they are rewarded with points. Over time the points accumulate and can be eventually redeemed for in-store discounts and special offers.
For those interested in giving it a go, the app is available to iPhone and Android users. You’ll need to drop down your contact info and phone number as businesses will be able to “generate automated targeted offers and customer communications” – so perhaps lots of incoming text notifications. The Vicinity program is currently in its infancy stage and only available in Toronto. Rogers notes that the program “will roll out to other Canadian cities in the coming months.”