BlackBerry launched their BBM Music service back in 2011. This gave BlackBerry Messenger users the ability to easily share music on their device with other BBM contacts. BBM Music had limitations as you could only share up to 50 songs, plus there was a monthly fee of $4.99.
In an mass email to subscribers, BlackBerry announced that BBM Music will shut down effective June 2nd*. The asterisk states that the “Date may be subject to change.” There was no specific reason why the BBM MUsic was cut, but one assumption is that BlackBerry is focussing on giving users the best possible experience and other streaming music services simply do a better job, are more cost effective and offer a greater selection of content. BlackBerry did note that they’ll be giving BlackBerry users a 30-day pass to Rdio.
Here’s part of the email we received:
“BBMT Music service will be discontinued as of June 2, 2013*. For paying customers, April is the last month that you will be billed. In May, as your BBM contacts stop using the service, songs in your playlists will begin to turn grey and will no longer be available.
Though BBM Music is going away, you can still listen to great music on your BlackBerry. We’re giving you a 30-day pass to Rdio, which gives you unlimited, on-demand access to more than 18 million songs, including the latest hits and classic albums.”
Via: BlackBerry BBM Music