Another report coming at you to start this week. Recently Ipsos Reid released their “Mobil-ology Study of Smartphone, Tablet & eReader users in Canada” report and concluded that 3 in 4 people who have a smartphone or tablet have downloaded at least one app. Not to shocking considering smartphones are on the rise and the growing number of free and paid apps from various app stores (Apple’s App Store, Google’s Android Market, Micorsoft’s Windows Market, HP’s App Catalog and the BlackBerry App World). The report details that the number of apps a user downloads differs depending on what OS they have. For example, Ipsos Reid says 96% of those surveyed (2,000 people) who have an iPhone have downloaded at least one app, followed by BlackBerry users at 59%, then a collection of other operating systems, mainly Android, come in around 66%.
The survey shows Canadians are downloading weather apps the most on their smartphone, with 65% have downloaded an app such as the Weather Network, followed by games like Angry Birds (64%) and Social networking apps like Facebook (57%). Ipsos states that “On average, Smartphone users estimate they have 19 Apps on their device at any one time (the average number of Apps for a Tablet is higher at 25). The number goes up considerably among Apple iPhone users, who report five times more Apps than BlackBerry users (34 Apps versus 6 Apps). It is expected that this gap will narrow as BlackBerry moves to a more sophisticated Operating System.”