It’s been several weeks since RIM announced they were sponsoring the U2 360 tour, more importantly their first mobile album. We got word that this is scheduled to be released on the the opening night of their North American tour, which is this coming Saturday, September 12th in Chicago. Time will only tell to see if this is true or not.
In the teaser video it looked like they will also be including some sort of App that will work with the GPS in your Berry to locate the band, your friends and anyone else that has a Berry. Also you’ll be able to share watch videos, share images, get news and updates.
Imagine if this mobile album works. I’m sure there is actually a bigger game going on here. Who better to test out a “mobile album” with no other than the biggest band in the world? If it’s successful, could this be the solution for online piracy? The mobile industry goes into the mobile album app business?