MyScreen Secures $10 million for opt-in Mobile Advertising

Another innovative Canadian company has secured an investment worth millions – this time it’s MyScreen. If you’re unfamiliar with who and what MyScreen does, you might be interested as it can turn your mobile phone into a cash register… and possibly pay off those high Canadian data plans.

MyScreen is permission and incentive-based advertising for your mobile phone. It allows mobile subscribers to be compensated for the advertising (images, text or video) that shows up on their device. Supposedly you’re in control of when, what and how the advertisements shows up and the payout is in cash, ring tones, extra air time, music downloads, and games.

MyScreen announced that Orascom has made an investment of US$10 million to exclusively allow MyScreen access to their 70 million + subscribers in the Middle East, Africa, South Asia and its 18 million affiliate subscribers in Italy.

“With over 90 million handsets in the Orascom/Weather group of companies, we believe that MyScreen will play an important role in allowing us to pursue plans to include mobile advertising in our business model” said Naguib Sawiris, Chairman and CEO of Orascom.

Chris Meissner, EVP of MyScreen said “We are delighted that Orascom believed that their subscribers must share in the rewards of advertising dollars – the unique value added proposition for subscribers opting-in to the MyScreen experience. Extended reach, ease of use, specific targeting and meaningful rewards we believe will make MyScreen the de facto standard in mobile advertising”.

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