Last week, Instagram shocked the social-verse by launching a Stories feature that almost exactly mimicked Snapchat.
Just one week later, Twitter has developed a game plan to keep up with its competition. According to The Next Web, Moments will eventually be opened up to all Twitter users, allowing them to create and add their own Moments, instead of just viewing the ones created by the company’s editorial team.
“To date, Moments have been created by our curation team and a select group of publishing partners but it’s always been our goal to open up this creative canvas to more people. Today, we’re excited to announce that a broader group of creators will be making Moments, including influencers, partners, brands… and in the coming months, everyone,” said the company in a blog post.
Twitter will reportedly make Moments available to a select few companies and influencers over the next few weeks, including civil rights activist DeRay McKesson and VaynerMedia.
“Moments allows us to collect and curate Tweets to tell stories in new ways. It’s a powerful Twitter feature, continuing to help build community as we engage specific topics and events,” said McKesson in a statement sent to MobileSyrup.
Moments curated by certain groups or companies can be found in a select button on their profile which will link to the moments they’ve created. Furthermore, Moments might be a play on ‘stories,’ but the two features aren’t exactly the same.
While both Instagram and Snapchat versions of Stories include short clips that flow consecutively into other clips, Moments allows users to linger on a tweet or video or even scroll back. The main similarity between the two features is the potential for narrative, or in effect, storytelling.
While Twitter users haven’t received an exact timeline as to exactly when they’ll will get to curate their own Twitter Moments, Twitter has forecasted it will start rolling out the feature in the next few months.
[source]Official Twitter Blog[/source][via]The Next Web[/via]
