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Report: 30.1 million subscribers by 2014, Rogers leads with 11.3

By on May 10, 2010 at 1:19pm in Mobile News, Various News

A new report has been released by Research & Markets called “2Q10 Canada Mobile Operator Forecast, 2009 – 2014″. This gives detailed statistics on how Canadian wireless market will see a dramatic increase in the number of subscribers to 30.1 million by 2014.

A few weeks ago we saw another report by the Convergence Consulting Group that talked about how by the end of 2014 new entrants subscriber base (EastLink, Mobilicity, Public Mobile, Shaw, Videotron, and Wind Mobile) will have 22% of the market. However, in this current report there is no mention of the new carriers and states that “Rogers Wireless will see its subscriber base increase from 8.50 million in 2009 to 11.3 million in 2014.” In addition, “Bell Mobility will have 8.87 million mobile subscribers and Telus Mobility will have 8.58 million mobile subscribers by the end of 2014″. The Big 3 have a combined total of 28.74 million subscribers which leaves a total of 2.25 million subscribers for all the remaining carriers.

Another note in the report to consider is the ARPU (Average revenue per user). Research & Markets states that “We expect that Rogers Wireless’s monthly ARPU will reach C$67 in 2014… Bell Mobility and Telus Mobility will be approximately C$51 and C$40 respectively in 2014, according to our model.”

So by 2014 do you think these stats are what the Canadian landscape will actually look like this? Where do you think WIND, Mobilicity, Public Mobile, MTS, Videotron, SaskTel, Shaw will fit in?

Related posts:

  1. Report: In 2014 Rogers still dominates with 37.8% market share
  2. Without Globalive, in 2014 new entrants will have 7.2 million subscribers
  3. New carriers to see 8 million new subscribers by 2014?
  4. Currently, Telus has about 5.6 million wireless subscribers, BCE has about 6.2 million and Rogers is Canada’s largest wireless carrier with 7.3 million subscribers.

Discussion

15 comments for “Report: 30.1 million subscribers by 2014, Rogers leads with 11.3”

  1. I dont understand how Rogers’ projected ARPU in 2014 can be $67 while TELUS for example is only projected to be $40. That’s almost a 70% gain, and both have similar services and technology available.

    Like or Dislike: Thumb up 1 Thumb down 1

    Posted by Randomer | May 10, 2010, 1:43 pm
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  2. Wind going out of Business and being bought by one of the new guys ! lol

    Wind what a JOKE !

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    Posted by MuRaNo | May 10, 2010, 1:49 pm
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  3. Probably because Rogers has a larger chunk of customers on higher paying smartphone and data plans.

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    Posted by theninjasquad | May 10, 2010, 1:59 pm
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  4. These stats are BS. At least 10% of people I know already with Wind, can’t imagine how with all the new companies in the market big 3 will have 90% of the users in 4 years. It doesn’t make sense. I wonder what those guys at Research & Markets are smoking?!

    Like or Dislike: Thumb up 2 Thumb down 0

    Posted by Ab | May 10, 2010, 1:59 pm
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  5. They are probably using current stats. The new competition is new, even Wind, so their effects on the Market will be very different in a year I bet.
    By a year, wind will be cemented and companies like moblicity and qubecor will have even more time growing.

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    Posted by Terry | May 10, 2010, 2:11 pm
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  6. What a bunch of garbage. Rogers won’t stay ahead of the pack with their ridiculous price plans and lost exclusivity of the iPhone. I really hope customers leave in flocks to the new carriers so we start to see a reduction in price plans and extra fees.

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    Posted by Scott S | May 10, 2010, 5:05 pm
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  7. naa Rogers will stay ahead for a long time to come, Wind may be cheaper and unlimited but coverage is pretty low. Rogers being their roaming partner gets paid from them anyway. Rogers will most likely be the first to introduce a 4G network and are also going to gain subscribers with the ipad and upcoming iphone. Most iphone users are with Rogers and are going to upgrade on their network most likely.

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    Posted by Abhik Chatterjee | May 10, 2010, 6:05 pm
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  8. Ya ok, Robbers is in the 1st sport cause they bought up Fido and had a GSM monopoly for a good while. Keep watching and the new comers will take quite a bit of the pie in the next few years.

    Adi

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    Posted by Adi | May 10, 2010, 6:09 pm
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  9. Wind will kill Rogers … in my family 6 ppl already switched to wind mobile and they have no complains …

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    Posted by Sam | May 10, 2010, 7:11 pm
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  10. Stats are probably accurate. It doesn’t matter how many people you know have switched to Wind; the newcomer’s subscriber base will be severely limited by their geographic availability. I doubt any of them will have all the major population centres covered by 2014, and there aren’t even plans for the maritimes yet.

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    Posted by Brendon | May 10, 2010, 9:07 pm
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  11. I agree with Scott S. Rogers will have a big piece of the cake with Bell and Telus but the new comers should eat more than only 7% of the market. Videotron has a great customer services and they will be really aggressive on the prices with some packages (internet,residential phone,tv, mobile phone) in Quebec. Public Mobile really don’t want to make the same mistakes than Wind in the West so they will come prepared.

    The only way I can see a 7% part from those guys is only if there marketing department make a royal flop.

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    Posted by Louis | May 10, 2010, 11:22 pm
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  12. The accuracy of the model looks pretty bad. The ARPU figures look way off. Only time will tell how the new carriers will pan out.

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    Posted by Maha Valio | May 11, 2010, 1:31 am
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  13. “Wind will kill Rogers … in my family 6 ppl already switched to wind mobile and they have no complains …”

    You know Sam, you are right, 6 people moving to Wind will make a HUGE difference, so much so that they will put Rogers out of business…I guess I better switch too before Rogers goes out of business.

    Like or Dislike: Thumb up 2 Thumb down 1

    Posted by WirelessBoy | August 5, 2010, 11:09 pm
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    • We have 5 family members that switched to Wind in 1 week.

      Everyone who switched complained about the same thing, the lineups are so long that you have to wait in line for over an hour.

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      Posted by billford | December 27, 2010, 12:41 am

  14. Wind’s parent company is operating in around 14 countries , they have better relations with software/hardware vendors , they can share technical experience across , they have deep pockets and they have more experience , due to all these factors wind’s operational overheads are way below big players.

    right now there cell towers/cites are not as many as big players but they are adding them .don’t forget how many hears it took rogers to have 7 millions subs.
    i am expecting wind close to 1 millions subs by end of 2011.

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    Posted by raja | January 7, 2011, 11:17 am
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