Toronto City Councillor and ‘6Dad’ Norm Kelly is fighting with Netflix Canada on Twitter

Toronto’s social media super star City Councillor, the 6Dad, also known as Norm Kelly, shot to stardom during the height of Toronto-born rapper Drake’s beef with Meek Mill back during the summer of 2015.

Now the Ward 40 representative is once again avoiding his political responsibilities and picking a fight with a new social media enemy: streaming service Netflix.

Kelly first tweeted that he feels he spends “more time searching for something than watching,” when he’s using Netflix.

It’s come to the point where I don’t bother going on Netflix because I know I’ll spend more time searching for something than watching.

— Norm Kelly (@norm) February 22, 2017

Netflix then fired back, reminding the 6Dad that it offers specially tailored recommendations for every user.

.@norm Maybe it would be easier if there was a row of titles specifically recommended for you. Oh. Wait. NVM. ¯\_(ツ)_/¯ pic.twitter.com/JaSpIMBMjq

— Netflix Canada (@Netflix_CA) February 22, 2017

Kelly then continued the battle with other Twitter users.

.@twrtl @Netflix_CA It took them 14 hours – which is the same amount of time people waste when trying to choose something to watch.

— Norm Kelly (@norm) February 22, 2017

.@Netflix_CA Maybe if those recommendations didn’t suck it would be useful. ¯\_(ツ)_/¯

— Norm Kelly (@norm) February 22, 2017

Netflix also capitalized on the opportunity promote some of its 2017 content offerings, placing an emphasis on its originals

.@norm don’t worry, with 1k hours of orig content in 2017 we’re sure you’ll find something to watch between tweets https://t.co/cowIThOUJe

— Netflix Canada (@Netflix_CA) February 22, 2017

Finally, and perhaps this is the funniest part of the entire ridiculous saga, Netflix Canada eventually changed its official bio to read “@Norm Kelly’s fav search engine.”