Samsung and SickKids partner on Ryan Reynolds’ Christmas sweater fundraiser

Samsung will be matching donations to SickKids as part of the campaign

Ryan Reynolds with Hugh Jackman and Jake Gyllenhaal

Samsung Canada has partnered with SickKids to help raise money for Ryan Reynolds’ Festive Sweater Fundraising Campaign.

The Vancouver-born actor is running the fundraiser to raise money for SickKids using his signature ugly Christmas sweater. You may remember the sweater from a rather humourous viral photo that Reynolds took with fellow actors Hugh Jackman and Jake Gyllenhaal.

This year, SickKids has installed a 20-foot replica of Reynold’s festive sweater in LED lights on the front of the hospital in Toronto.

Check it out in the below video:

Alongside the display, SickKids is accepting donations here, with Samsung Canada pledging to match donations up to $100,000 until December 24th.

Image credit: Ryan Reynolds