Twitter announced some new Canadian partnerships as part of its live #TwitterFronts event today.
Twitter will be partnering with MobileSyrup’s sister site, BetaKit, to provide custom in-stream video sponsorships for Canadian startup, tech and industry news.
Additionally, Twitter and Corus Entertainment will be partnering to bring #TrendingTonight and #OneDirtyDish exclusive Twitter shows. The shows are attached to Corus properties Entertainment Tonight Canada and Food Network Canada respectively.
“Entertainment, lifestyle and food content is some of the most engaged content in the social space,” said Dervla Kelly, vice president of social media and communications at Corus. “Pairing our strong brands and expertise in content creation, along with Twitter’s strength in generating social conversations, these new series are certain to be a hit.”
iHeartRadio MMVAs will also partner with Twitter to livestream the red carpet and awards program.
Furthermore, Twitter will have an exclusive new docu-series that will follow the life of Canadian Olympic speedskater Samuel Girard and his girlfriend, world-class speedskater Kassandra Bradette. The series will document Girard’s life in training and between events.
For sports fans, Twitter is also partnering with Homestand Sports. Homestand sports gathers sports fans, journalists and more for interactive conversations about sports. The Twitter partnership will take these talks to the internet, live streaming events including PitchTalks, HoopTalks and PuckTalks.
Along with Homestead, Golf Canada is getting a partnership that will bring clips and content from the RBC Canadian Open, CN Canadian Women’s Open and more.
These Canadian partnerships will join the current network of live video content Twitter has.
This includes sports content from Formula 1, MLB, NFL, PGA and an exclusive Twitter show #Verified from The Player’s Tribune.
“We’ve seen a strong appetite for original Canadian content on Twitter and are impressed by the depth and quality of content Canadian publishers put on the platform every day,” said Kay Madati, Twitter’s global vice president and head of content partnerships.
Today’s event was the first of these type of events held outside of the U.S.