Facebook has generated approximately $269.08 US per user profile from 2010 to the end of 2017.
Starting with the first quarter of 2010 where Facebook made an average of $1.87 per profile, to the $26.76 it was making at the end of 2017, Facebook has been making a killing off by selling ads that can be targeted to specific users according to CNBC. While this average is is only from Canadian and U.S. profiles when it is combined with the almost 250 million Facebook users in those two countries the money really ads up.
A survey done by Proof called the CanTrust Index has shown that Canadian’s trust in Facebook has dropped to 34 percent earlier this year, which is down from the 51 percent that it was in the previous year.
With Facebook having so much bad press since the release of the survey results, trust in Facebook might be even less among Canadians. Some reports are suggesting that maybe users could pay a subscription to have their data secured and not accessed by anyone instead of the current advertising model.
The only issue with this is how much the average money per profile has changed over the years and if the trends continue it is more than likely going to rise as advertisers are willing to pay more to target their ads.
While Facebook turning to a subscription model is speculation, it’s interesting to see how much money a profile on the social network is worth to Facebook.