With over 30 million Canadians subscribed to a wireless plan, the country’s carriers are starting to get crafty with their sales promotions.
A 2012 trend is once again popping up but repackaged in a way to entice customers to switch brands. The ‘port-in’ credit, which offered as much as a $200 in bill credits to customers who switched, is now back with a new twist. The Big Three — Rogers, Bell and Telus — are all teasing wireless customers from their competitors to make the move, offering 2GB of free data for 24 months for those who do so.
Of course, there’s fine print. Telus notes the “offer [is] available to Fido or Rogers customers activating a primary line on BYOD, Smartphone, Premium Smartphone, or Premium Plus TELUS Your Choice plans, excluding Manitoba and Saskatchewan. Offer subject to change without notice and cannot be combined with other code-based offers. Bonus data will remain on account for 24 months.”
Rogers has a similar exclusion for Manitoba and Saskatchewan residents and focuses in on Telus or Koodo customers who port-in and activate a plan on a Rogers Share Everything Premium Tab, Premium+, Smart Tab or No Tab plan. Rogers states the “2GB Bonus Data is shareable across all lines with a data plan on your Share Everything plan. Bonus data will appear on the customer’s second bill following activation and remains on the customer’s account for 24 months as long as customer maintains eligibility.”
Finally, an internal Bell document obtained by MobileSyrup reveals a similar offer but targets all its competitors, including Rogers, Fido, Chatr, Telus, Koodo and Public Mobile with 2GB of free data per month on “all primary share plans… for the duration of their term.”