There are a number of messaging services available to Canadians, such as iMessage, Hangouts, Facebook Messenger, Instagram, Snapchat, WhatsApp, Twitter, Slack, Skype, Kik, and BBM. It’s rare, however, that we see stats specific to our market, but the CRTC’s latest telecommunications sector monitoring report reveals an increase in messaging app usage across the country.
Mobile adoption is on the rise, now with 73 percent of Canadians having a smartphone and 52 percent owning a tablet. The CRTC notes that 195 billion text messages were sent and received in 2015 in Canada, up from 186 billion in 2014. This stat only counts the Canadian carrier numbers and not any of the third-party services above.
At the end of 2015, the CRTC reported the total number of wireless subscribers reached 29,765,430. The average number of text and picture messages subscribers send per month is 548, up one message from 2014.