According to recent data from Strategy Analytics, Apple’s iPhone 6s is the world’s bestselling smartphone.
Apple currently accounts for two of the three top selling smartphone models shipped worldwide – the iPhone 6s and the iPhone 6. In second place between these two popular products is the Samsung Galaxy S7 Edge.
The iPhone 6s currently accounts for 4.2 percent of the global smartphone marketshare, compared to the iPhone 6 at 2.5 percent and the Galaxy S7 Edge at 2.4 percent. In 2015, the iPhone 6 comprised 7.5 percent of the global smartphone marketshare.
While Apple and Samsung sales remain strong, this week has proven interesting for the world’s largest smartphone manufacturers. As Samsung begins the gruelling process of recalling over two million Note 7s due to claims of exploding batteries, Apple gets ready to release its latest flagship phone.
Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate the Apple iPhone 6s model shipped 14.2 million units and accounted for 4 percent share of all smartphones shipped worldwide in Q2 2016. Apple’s iPhone 6s is currently the world’s most popular smartphone. The iPhone 6s is wildly popular in dozens of countries globally, due to its attractive hardware design blended with rich features such as 4K video, large multi-touch display, and fingerprint security.”
Smartphone growth in general however, seems to be slowing down. MobileSyrup previously reported that in a saturated market, smartphone users are settling for phones that are simply “good enough.”
Linda Sui, Director at Strategy Analytics, said, “Total global smartphone shipments grew 1 percent annually from 338.0 million units in Q2 2015 to 341.5 million in Q2 2016. Smartphone growth is sluggish at the moment due to ongoing economic volatility worldwide, high ownership penetration in most major countries, and a lack of new innovation from device manufacturers.”
Altogether, the iPhone 6s, iPhone 6 and Galaxy S7 Edge account for 9.1 percent of the global smartphone marketshare, with all other phones comprising just over 90 percent. With the recent complications with the Note 7, Apple’s numbers could become even more inflated.
Source: Strategy Analytics