GoPro may be down, but it’s not out. In the face of plummeting revenues, the action-camera company announced the launch of a new developer program.
The program will focus on three main areas; mobile apps, mounting equipment and workability with other products. The company hopes to use mobile apps and third-party devices to control a GoPro camera remotely.
This isn’t the only thing GoPro is doing to bulk up their numbers. Just this past February, Periscope and GoPro revealed that the app would now support streaming from HERO4 Black and HERO4 Silver cameras.
In addition, GoPro has released two virtual reality cameras. The Odyssey was released as a collaboration with Google last September at approximately $20,000 CAD and holds 16 VR cameras. The Omni came along earlier this year as a solution for more casual filmmakers with a price tag of approximately $3200 CAD. It contained only four VR cameras.
Since then, GoPro’s innovative stampede hasn’t lost momentum. The developer program boasts over 100 business partnerships, including those with companies like BMW and Toyota.
After a long trend of dipping sales, the company reportedly informed its investors that the year ahead would be a rough one. In February, the company reported Q4 2015 earnings of $436.6 million, a 31 percent drop from the company’s Q4 2014 earnings.
Along with the February quarterly announcement, the company also revealed that the CFO Jack Lazar was leaving the company, to be replaced by Brian McGee, who joined GoPro in 2015.
2015 has shown GoPro a few bumps in the road. However, with a few shiny new toys to back up a brand new developer’s program, the company hopes to bring out the action-adventure filmmaker in all of us.
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