Mobilicity revamps monthly rate plans, limits data speeds and reduces roaming allotment

Mobilcity has plans to start giving its customers less. While Rogers’ sub-brand Fido is encouraging customers from its other sub-brand Mobilicity to switch, the one-time struggling carrier just revamped its monthly rate plans.

Mobilicity used to offer customers four rate plans, but now the carrier is only selling three. Vanished from existence is its highest tier at $55 per month that offered unlimited calling, text and data. The new structure now showcases a $25, $35, and $45 per month plans, with caveats.

The Unlimited $25 per month plan stays the same and gives customers unlimited province wide calling and call features, such as caller ID, call forwarding, 3-way calling, and unlimited text.

The changes are most prevalent with the $35 and $45 per month rate plans.

The $35 per month plan scraps Canada-wide calling and global text from last month but keeps unlimited calling, North American text, and unlimited data. However, the pièce de résistance is that Mobilicity, which is owned by Rogers, now caps data speeds – known as Full Speed Allotment – on the $35/month plan after 2GB of usage.

The $45/month plan stays the same as the previous “Unlimited Value” plan, but Mobilicity also enables the “Full Speed Allotment” until 6GB of data usage then slows customers connections down.

Finally, North American roaming is now only available on the $45 month plan and has been shaved down by 30 minutes from 60 minutes.

Rogers purchased Mobilicity for $465 million in 2015 and at the time it had 150,000 wireless customers.

[source] Mobilicity [/source]