Rogers today announced the expansion of its mobile wallet client, Suretap Wallet, to Bell and Telus devices, including those on Virgin Mobile and Koodo.
The company said in a statement that the move is meant to enhance the position of Suretap as a platform, and mobile payments in general, throughout the Canadian market. “Suretap is an original Rogers innovation and it marks a milestone in Canada’s leadership in mobile payments and mobile commerce,” it said.
While Suretap doesn’t yet support all Canadian credit cards within the app, Rogers recently added CIBC’s suite of Visa cards in addition to the prepaid MasterCard it offered back when the service launched in April 2014.
The app also supports the addition and storage of a number of loyalty cards, from companies like Chapters Indigo, Cara Foods, and Cineplex.
The expansion of Suretap Wallet to support other carriers doesn’t do much to move the dial forward on mobile payments within Canada – it is still a fundamentally fragmented experience – but it gives customers another storage choice for both credit and loyalty cards. Previously, Ugo Wallet, a partnership between TD Canada Trust and PC Financial, launched a similar mobile product.
It’s unclear whether Rogers reached a preload agreement on Bell and Telus devices, but Suretap Wallet continues to be pre-installed on all Rogers Android and BlackBerry devices. The company says the service will come to Windows Phone devices in the near future.