Canadian financial institutions have made significant advancements towards mobile banking, such as cheque deposits, stock trading, viewing bank balances, and transferring funds.
TD Bank, the second largest bank in Canada, has announced a new way for customers, or future customers, to seek quick feedback. Rather than calling into the call centre, TD Bank has launched the ability to connect via text message with “TDHELP.” This was originally a pilot project that kicked off last Fall and allows to ask questions about TD Bank’s services.
Wendy Arnott, Head of Digital Marketing and Social Media at TD Bank, said, “We are excited to be able to make banking easier through the convenience of texting, a medium our customers are using in increasing numbers. Whether it’s a general question about a banking product, a branch location or EasyWeb, or they just need a quick phone number, TD customers can now reach a live TD agent via text. And even though it’s still early days, increasing engagement is pointing to texting becoming a key service channel for TD.”
On its site, TD Notes that “please keep each text message limited to 136 characters. There may be delays in sending and receiving text messages due to carrier issues… Standard text messaging rates will apply.”
I used the service and the response was decent, just over 9 minutes in duration and the agent provided me with legal info that the text will be saved, the answered my question. Finally, there was a call to action from TD as the final text came 10 minutes later asking me, “To set up an appointment, I just need to get a day and time that work for you, along with your postal code.”
Overall, it’s another customer service option TD has under its belt that complements its physical branches, call centre and online.
[source] TD Bank, CNW [/source]
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