Yelp today updated its iPhone app to allow user-submitted videos, between three and 12 seconds, of a business or restaurant. The San Francisco-based company already allowed users to submit photos and reviews through the mobile app, but the videos “are great for conveying the atmosphere of a business, which helps others anticipate their experience before stopping by.”
The feature, which is coming soon to Android, was teased back in May, but needed some time to build out the feature set. The company says that many times photos can’t convey the full set of experiences of a place: “Imagine scrolling through pics of delicious dishes at a new bistro but not really being able to tell if the ambiance is more ‘date night’ or ‘family friendly.’ Yelp video is here to help.”
Avid Yelp users tend to spend a long time curating their experiences within the app and service, so allowing people to add video to the app is another way of adding value, both for consumers and contributors.