We named the Moto G the best cheap smartphone of 2013 for its ability to provide a compelling Android experience at a low price. But what if you could go lower? In an interview with TrustedReviews, Motorola CEO Dennis Woodside indicated that the company is looking at developing a significantly cheaper alternative to the Moto G.
“In much of the world $179 is a lot of money so there’s a big market at a price point of less than $179,” Woodside said. “We’re going to look at that and just delivering on that value promise is super important. I mean why can’t these devices be $50? There’s no reason that can’t happen so we’re going to push that.”
In addition to these comments, Woodside also stated that Motorola will expand the device customization capabilities of its Moto Maker program to include screen size and additional functionality options.
“On the more premium side we’re pushing more customization,” Woodside continued. “Today you have colours and beginning of materials but you don’t have screen size and you don’t have functionality and we’re going to bring all that in in the next year or so.”
Motorola’s attempts to differentiate itself from a saturated Android market in 2014 appear to run along two paired tracks: limited feature sets and smart design choices on the low end; total customization to rival modern automobile purchases on the high end. It will be exciting to see how consumers respond to both options.