Here’s the retail packaging of the BlackBerry Z10


  • Sterling

    Looks good, now give that to me with Rogers red on it and I’m good!!

    • Zod


    • MicroCarpet

      I like the gray color is subtle with a hue of green, apparently green is one of the most popular colors in cars.. in the 2000s but I still like it.

      I like the big Flag Windows logos, but I’m not sure if the small romboids are just that or smaller Windows logos. I do get the innuendo of the Windows logo created by the chromeed-chair in the corner.

      -What? this is not a Windows-article ????

  • Betty

    YES, time to get rid of my iPhone GO BB10

    • Imakesense

      Ready to jump ship because of a box? I’ll wait until I get hands-on to see if bb10 is on point before I get rid of anything…

  • This is bb10

    I say they are gunna be on the shelves in less than two weeks time. Yeaaaahhhh buudddaaay.

    • hoo dat

      I think you’re going to be in for a surprise tomorrow! Watch those launch dates and times.

    • sp

      sooner than 2 weeks….

      *wink wink nudge nudge*

  • Charles Brown – CEO The Source

    Bell and Virgin – Z10 in White and Black.
    Get yours at The Source of course.
    The Source – I want that.

    • wotzit2ya

      No , The Source ….just no

    • neo

      Actually YES the Source.

      You get FAR better discounts on new contracts than anywhere else.

  • Gsizzle

    That looks stupid. A simple Blackberry logo and Z10 would have been fine.

    • REDRUM


  • Aaron

    want. 😉

  • All ways write

    anybody with this phone will now be able to fight off – Z GERMANS!!!

  • Michele

    Ohhhhhh, stop teasing us!

  • sinclair

    Does it support email?

  • skazzberry

    It looks like a 5 year old designed it.

    Rip Rim!

  • Dan

    Awesome. Simple and modern.

  • Xenodice

    Awesome! Cant wait. (anyone notice the pattern on the carpet is windows logos! haha)

  • movieman87

    I am lucky enough to have seen these in action and while I am not a blackberry fan by any means these phones blew me away.

    • John_hates_blackberry

      Clearly it doesn’t take much to impress you. I HAVE used the phones and they’re really not that impressive. Other than having a playbook like system of gesture controls (a good thing) there wasn’t anything particularly exciting on there. These devices simply bring blackberry level with android in terms of consumer use (which is a far larger portion of rims user base than business). Business users alone will not turn rim around.

  • Travis

    Stupid. Why is everything bb makes so gawdy? Z10 would look good except the huge BLACKBERRY stamped on the bottom. Great looking phone with ugly writing on it. Loses huge points because of that in my books.

    • Porilaisten

      Well you can cut out an Apple logo and cover it up if it make you feel any better.

  • wotzit2ya

    Zune 10 ?

  • BB King

    Good for RIM. Big change from the boring old packaging.

    • EvanK

      I like the approach that they’re taking with BB10. It’s fun, but when necessary it means business.

  • Darren

    “She’s so rock steady (bam-BA-lam)

    She’s always ready (bam-BA-lam)

    Whoa, BlackBerry® (bam-BA-lam)”

    Here’s hoping it’s all it’s been cracked up to be.

  • Ka-ra-te Master, The Fifth Dan

    I used to have 92 bbm contacts, now I have 2 — the toronto blue jays and my aunt. Hopefully I see these numbers start to rise again.

  • talarico

    I’m cautiously optimistic.
    I hope these phones do really well. Having said that, I will reserve my excitement until I see how the device actually performs.

    I have no interest in the packaging whatsoever.

  • Ka-ra-te Master, The Fifth Dan

    ey yo filipina, commo stace? you got the bee bee emmm?

  • wotzit2ya

    Who actually cares for packaging ?

    • Dan

      Fair point. It’s important for most products when you are deciding which item to pull off a shelf, but for cell phones you don’t usually see the box until you have already decided to buy the phone and they pull it out for you to take home.

      With that said, good packaging can give the impression of quality and reinforce that you made a good purchase decision and reduce the chance of buyer’s remorse, giving you a better
      feeling about the phone before you even use it.

  • fanberry10


  • Bravo – Bravo – Zulu – 1 – 0

    Let’s start saying our goodbye’s to grandpa’s iphone…

  • Ad19

    Can’t wait to get this!

  • Larry

    Seriously? Was there a contest for lamest font?

  • jon

    Fake in my opinion. Those fonts looks glued on, lol

    • Xenodice

      agree with the fake part, font looks legit, but look how thin it looks in between his fingers

  • Haxor99

    I’m sure the phone will not dissapoint but am I the only one that thinks this packaging is terrible?

  • Miknitro

    Nice Box!
    I’d tap the equipment inside.

  • Aleb

    Makes me remember the Zune HD for some reason…

  • MalibuKrys

    Oh look at this??! Would you LOOK at that!?! I mean, just look at it! Oh look at this!!!

    JUST LOOK AT IT!!!!!

  • skullan

    I’m not a troll, I want RIM to succeed and have been paying very close attention to the marketing and leaks with enthusiasm.

    But that packaging makes me go WTF? Presentation is everything.

    That packaging makes me think someone sat there, used a really large font and it accidentally wrapped, then they thought it looked cool.

    The iPhone 5 packaging is attractive.
    The Nexus 4 packaging is hot.

    I’m sorry, this isn’t sexy. The BB Z10 will be, but this is a weak, weak packaging.

  • JimSillyballs

    Does anyone think they will give a time line for the playbook bb10 update tomorrow?

    • JMen

      They should give a date for the release for BB10 on the Playbook. From what I know (and trust me i only know very little) is that BB10 for playbook should be released within 14 days of launch

  • Teflon

    I WISH THEM WELL.Hopefully this phone is tweaked. There service in the passed was terrible. Once waited 6 weeks to get my phone back. And was given a first as a loaner. It had the dial on the side.

  • babablacksheep

    Hahahahaha, I laughed the whole time while reading Crackberry “article”. Crackberry is a proper name, because you RIMMERS love Blackberry like crackheads like crack. Crackheads will do anything to get crack, and you rimmers will support RIM no matter what.

    That article is so inaccurate, it’s hilarious! Totally bashing UNIX and NT while hyping QNX, baaaahahahahahaha. UNIX supports up to thousands of cores, and Windows supports up to hundreds of cores.

  • QC_Al

    Hahahahahahah @babablacksheep…you didn’t read the article. I can tell by your uneducated comments…..hahahahaha QNX is built to support multiple cores…hahahahahaha…troll

  • Dylan.D

    Looks like the old Zune packaging.

  • some guy


    Seriously people… it’s just a box.

  • Justin Credible

    Incredible. x2.

  • JimSillyballs

    @ JMen. I hope ur prediction is accurate. That would be phenomenal. I really need video chatting capability with non playbook users. Just heard Oovoo is developing bb10 app which would be great because my extended family around the world use that over Skype.

  • Edd

    was speaking to Rogers tech support this morning they told me they have a release date of Febuary 4th in there system

  • Bruce Gavin Ward

    were you intentionally hoding that package over a “windows” carpet??

  • KL

    Less than 20 hours to go!!! Wooooo.

  • isdfoa

    box looks cheap and ugly imo

  • babablacksheep

    Hey d*****s sheep, you don’t know how to read do you? Yes QNX supports multiple cores, SO WHAT? SO DOES UNIX AND Windows Phone! BAAAAA BAA BAAAAAA

    As for security, Windows Phone is DIFFERENT than Windows desktop, because Windows Phone is COMPLETELY modular. Apps and drivers ALL run in sandbox modules. They ARE NOT allowed to directly attach themselves to the core OS files or kernel. If an app crashes on Windows Phone, it cannot crash the kernel due to the modular design.