The Prepaid market has been on a slow decline over the years. Every quarter the carriers announce a massive reduction in the number of customers activating Prepaid devices. In addition, the same trend is true for voice calling. More people are texting and surfing the web.
Bell has started a new Prepaid loyalty program today that, according to an internal doc we received, has a goal to “help improve the customer experience, stimulate ARPU, reduce churn.” It’s basic as offers you a bunch of free minutes when you successfully pay your account – this is on top of your current allotment of monthly minutes. Bell notes that “Customers will receive an extra 50 anytime local minutes added to their rate plan every 6 months of successful payments. Plus, with additional successful payments they will receive even more reward minutes up to a maximum of 200 minutes each month.”
There are a few stipulations: customers have to be on a $15.75/month or higher and the bonus minutes expire on the your monthly anniversary date.
Source: Bell
