Eastlink redesigns stores, now launching wireless service “later this year”

Eastlink is in full scale rebranding mode – they recently revealed their new logo and completely redesigned their website. It’s simple and to the point. Today, Eastlink has taken another step in preparing themselves for their next phase as they’ve unveiled their new stores. The stores are located in Nova Scotia and Prince Edward Island and are spacious and “designed to promote a warm, inviting and family-friendly atmosphere,” that includes a “home theatre-like setting” and a kid’s zone. In addition, Eastlink notes that the new store concept gives a “highly interactive, hands-on experience of all the company’s products and services.”

The company is planning to launch their “world-class wireless network” in Nova Scotia and Prince Edward Island soon (3G 1700/2100), but unfortunately there’s still no word on a confirmed launch date. It was first revealed that they plan on going live “mid-2012,” but the press release this morning pointed towards sometime “later this year.” It’s also expected that Eastlink will bundle all their products together – TV, Internet, Home Phone – which would possibly help reduce the monthly wireless price plans.

Lee Bragg, CEO of Eastlink, said “Soon, our customers will be able to enjoy that same experience with our wireless products, which we expect will be very popular bundled with our existing products and services.”

Source: Eastlink