Today internet domain name regulator ICANN (Internet Corporation for Assigned Names and Numbers) revealed a long list of over 1,900 applications from corporations to register generic top-level domain names (gTLDS).
Some key companies such as Google applied for .docs, .Android, .youtube, and .lol, Apple seeks .apple, and Yahoo is gunning for .yahoo. When an application is officially granted, companies will apparently have to pay out an annual fee of $25,000 to keep the domain active. From a Canadian perspective, Rogers and Shaw submitted applications. Rogers has registered all their 3 wireless brands: .Rogers, .Fido and .Chatr. Shaw has applied for .Shaw.
ICANN stated that “Today is an exciting and evolutionary day for not only ICANN, but the Internet itself. The new gTLD program is one of the most profound changes the Internet will ever experience, and will have an amazing impact on the world of telecommunications.”