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Facebook: 425 million monthly active mobile users and they don’t “directly generate any meaningful revenue”


Facebook is looking to raise $5 billion and just filed its IPO with the U.S. Securities and Exchange Commission. They are hoping to use the ticker “FB” and there are some solid nuggets from the filing:

– Facebook earned US$3.71-billion in 2011, up from $1.97 billion in 2010
– Mark Zuckerberg owns 28.4% of Facebook and makes him worth between $20 – $30 billion
– Sheryl Samberg, Facebook COO, earned $31 million in 2011
– 12% of their revenue comes from Zynga apps
– 250 million photos/day were uploaded to Facebook (3 months ended December 31, 2011)
– Facebook has 845 million monthly active users as of December 31, 2011, up 29% from 2010
– Facebook stated that “We had more than 425 million MAUs who used Facebook mobile products in December 2011.”
– Mobile MAUs increased from 54% in December 2010 to 57% in December 2011.

Mobile will be a big play for Facebook in the future. Lots of promise, but the filing also stated there are risks. “Growth in use of Facebook through our mobile products, where we do not currently display ads” and “We do not currently directly generate any meaningful revenue from the use of Facebook mobile products, and our ability to do so successfully is unproven… Facebook user growth and engagement on mobile devices depend upon effective operation with mobile operating systems, networks, and standards that we do not control”

Although there is currently no direct ad revenue, Facebook says that “we believe that we may have potential future monetization opportunities such as the inclusion of sponsored stories in users’ mobile News Feeds”… so if the company made 3.71-billion in 2011 with no ads, and has 425 million active mobile users they are leaving some massive cash on the table. However, they do rake in the cash from Zynga apps.

It’s an interesting read… check it out here at the SEC

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