As we wait patiently for the CRTC to give Globalive the green light to officially launch their WIND Mobile… it seems they are living the words from our interview a couple weeks ago with Chairman Tony Lacavera: “We are absolutely undeterred and moving ahead”.
A new campaign has found it’s way online that’s directly aimed at the current carriers, specifically their fees. Three videos titled “Hot Dog Fees”, “Sidewalk Toll” and “Bike Lock” gives a bit more insight into how they might be making the “customer billing experience” simple and hassle free.
The description for each video gives further insight also:
Hot Dog Fees: “You wouldn’t pay extra fees on a hot dog. Why pay them on your wireless bill? No extra fees.”
Sidewalk Toll: “You wouldn’t pay for something that should be free. So why do you pay activation fees and other stupid charges? No made up fees.”
Bike Lock:“You wouldn’t want your bike locked up for three years. So why get locked into a wireless contract? Don’t get locked in.”
They are all pretty hilarious videos… check them out here: