Introducing Public Mobile (formally BMV Holdings)

pblicmobileLet the competition begin… From the recent success of the Canadian Wireless Spectrum Auction, carrier BMV Holdings is now officially operating under the name of “Public Mobile”.

BMV spent $52.3-million to win the “G-block” spectrum licence, this reaches 19 million people in Ontario and Quebec (Windsor to Quebec City) and plans to launch around Q3 timeframe. The overall goal is to have about 2 million customers within a couple years by offering an “unlimited flat-rate talk and text package, with no term commitment, no credit checks, no fine print and no surprises” for around $40 a month.

Alek Krstajic, Chief Executive Officer of Public Mobile said “I believe everyone has the right to fairly priced, inexpensive wireless phone service. At Public Mobile we want everyone to be able to be part of the wireless revolution without feeling left out because they can’t afford the high costs associated with most Canadian mobile phone companies. If you have something important you need to express right now, or someone you need to talk to right away, Public Mobile wants to help you do just that.”

At the launch event in downtown Toronto, Public Mobile they showed a working ZTE handset over the G Band frequency, with a rollout on CDMA, “All along we’ve been saying spectrum is spectrum and that G Band is completely viable,” Krstajic says. “There is now no doubt that G Band is a viable, cost-effective option that can bring wireless services to the underserved public.”

Curious now how Globalive, Koodo, Virgin, Solo will respond to this news.

More here at PublicMobile.ca

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