A new study by Microsoft and Ipsos-Reid shows a major difference how men a women use their handheld devices. An online poll of 1042 Canadians was conducted from October 9 to 13 and found the following stats:
1. Women are more likely to communicate with family on their mobile device (Women 76%, Men 59%), while for men, it’s their friends (Men 20%, Women 14%).
2. Men are more likely than women to use their mobile device for organizational purposes (Men 19%, Women 13%) and entertainment (Men 13%, Women 8%).
3. One in three (36%) surveyed say that they come into contact more with their mobile device than with their significant other during the course of the day.
4. Men are more likely than women to suggest that their mobile device receives more attention from them than does their significant other (Men 45%, Women 28%).
5. Men are more likely than women to say that their cell phone rests next to their bed at night (Men 36%, Women 24%).
6. Over half of those surveyed (52%) claim to take calls in the car. Majority admit using cell phones most often while in the car (Women 55%, Men 49%).
7. One in three Canadians surveyed confirm that they would search through a garbage can to find their phone (34%).
8. Two in ten would go so far to hand-fish their mobile device out of the toilet (20%)
9. One third (30%)of Canadians surveyed shared that they use their phone in the washroom
Read the whole survey here