Multi-platform cloud storage provider, Box, has finally updated its iOS app to reflect the design changes in iOS 7. As a result, the team reportedly rewrote the app from scratch, using remote processing to more quickly load documents and photos.
Version 3.0 of the Box app for iOS uses a left-side bar and a series of gestures, like swiping right on a file or folder, to improve overall navigation, and in-app and intra-document search is much faster as well.
To celebrate the launch, Box is offering 50GB of free storage for all users of the iOS app. The company has done this frequently on other platforms, including with the launch of the HP TouchPad tablet and several Android devices.
As storage amounts become less meaningful — Flickr offers 1TB of data for free for photo uploads and Google bundles 1TB of Drive storage with each Chromebook Pixel purchase — it’s what you can do within the ecosystem that becomes important. While Box is focused on the enterprise with its OneCloud app platform, which integrates with a number of popular MDM, CRM and other acronym-heavy categories like Salesforce, NetSuite and Office, it has improved the speed of its regular backup service for individual users.
Though 97% of the Fortune 500 companies use Box, the company is still being outplayed by Dropbox in the mobile sphere; Box 3.0 for iOS certainly comes closer to matching it for design and speed, if not features.