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Rogers is not going to sell the Z30, says the current BlackBerry lineup is good enough

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For a company that always seemed to be on board with BlackBerry even when others weren’t, the news that Rogers won’t sell the Z30 is likely a huge blow to the smartphone manufacturer.

It was announced earlier today that TELUS, Bell and MTS will offer the BlackBerry Z30 on October 15th, but the Rogers name was conspicuously absent from that list. Now, according to the CP’s David Friend, Rogers thinks BlackBerry’s current lineup — specifically the Z10 and Q10 — is good enough for their customer base.

“We believe we can fulfil our customers’ demand for a BlackBerry device with our current line-up.”

Rogers was a big part of the BlackBerry Z10′s announcement in January, but is likely hedging against further poor sales. The Z10 has reportedly sold quite poorly in Canada, with BlackBerry writing down nearly $1 billion in inventory. That being said, Rogers claimed in February that it had a fantastic launch, selling “the highest volume of BlackBerry smartphones in its history” over the first weekend of availability.

Since then, BlackBerry has tried desperately to flesh out its content ecosystem, partnering with numerous developers to bring apps like WhatsApp, Wall Street Journal, Globe & Mail, Flipboard and Skype to the OS. Still, with the commoditization of Android lowering costs of entry- and mid-range smartphones, perhaps there isn’t space anymore for a product like the Z30, which offers users a combination of personal and business features, but does neither significantly better than its competitors.

We had a chance to play with the Z30 and found it to be the best BlackBerry yet, but it may not be the phone consumers want from the company. With the impending release of BBM for Android and iOS, remaining BlackBerry users are set to be reintroduced to many friends and family members that previously left the company’s popular messaging platform, but few are likely to see the Z30 as a compelling or necessary upgrade over the Z10. Whom the Z30 will appeal to depends on how it’s marketed, but Rogers clearly thinks that the large smartphone segment — screens over 4.7-inches — are well served by Android OEMs like Samsung, Motorola, Sony, HTC and LG.

SourceCanadian Press (Globe)
  • JB

    Morons, ill take my money to Bell then.

    • dr evil

      Ha ha.

    • Balls O’Steele

      If I were rogers, I would drop the entire BlackBerry line.

    • dr evil

      Fer sure. Surprised they’ve allowed it shelf space til this point.

    • 01011001001

      lol rogers couldn’t care less if you do, they win some and loose some.

    • John

      Loose some? What does that mean?

    • Sheep

      They’re morons for not giving shelf space to something that won’t sell? I’m sure Rogers weeps for 11 lost BB loyalists following you off the cliff.

    • d a

      The morons are at Blackberry. They had two freaking years to come up with something innovative. Something different enough to KEEP people and all they did was barely catch up. The morons are the people at blackberry in charge of “ideas”. All of them are responsible for letting Canadian pride turn to Canadian shame. Morons. Now back to rogers. They’re not morons on this one, but they’re always gluttonous pigs.

    • dr evil

      This man speaks the truth. JB, your d*****s could learn from this dude. IR maybe not.

  • HelloCDN

    Can’t blame them for that. Every cell store has Z10 and Q10 dusted on shelves. Why would they sell a phone that wouldn’t get any support and then get sh*t from customers who of course would blame Rogers for the lack of support, not RIM.

    • AppleBerrySandwich

      I was in the Rogers store yesterday. Two people in front of me were both buying Z10s. Simply not true.

    • lusky3

      You don’t lose a billion in unsold stock if it’s not true. Unfortunately, the numbers speak for themselves. T-Mobile just dropped in-store BlackBerries as well. Unsold stock, combined with RIM potentially being sold off, means a bad time to buy BB stock. Rogers is just playing it safe.

    • Blocknards

      keep in mind that’s a global write off not just Canada. Even if the devices are popular in Canada there would still be a large write off of unsold stock, while I do believe they are selling moderately well in Canada it’s not enough on a global scale.

    • JB

      All I see downtown Van city is z10, and q10′s.

      Rogers has made a very anti canadian move here. Im simply done with them permanently. Just cancelled my acct.

      Bell or Telus….who wants my business.

    • HelloCDN

      What a surprise, business people (who get their phones practically for free from work) use a BlackBerry.
      And about being “anti-Canadian”… Let me guess, you most likely were laughing hard at the anti-Verizon campaign and cheering fro them to come in to Canada, but when it’s about BlackBerry, then you’re suddenly all pro-Canadian?
      Well, I guess the world is full of hypocrites…

    • HelloCDN

      I’m not denying Rogers being hypocritical, I’m just noting that half of commentators here hate on BIG 3 and think that they don’t deserve any mercy, yet at the same time are rooting for BlackBerry as a Canadian company and say it should get more support for just being Canadian.

    • J-Ro

      I f you read some of the comments on the internet, you would think Blackberry did rip people off for years. Which is really odd.

    • HelloCDN

      Both carriers and RIM are Canadian companies? Right?
      But when it comes down to who people are being patriotic about, you’d think that it’s only RIM who’s Canadian.
      Don’t get me wrong – I think that BIG 3 should have faced the real global competition a long time ago, and I’m sure that at least one of them would face the fate of RIM.
      But when people say that we should be patriotic about RIM just because it’s Canadian, but at the same time don’t think that carriers deserve protection for “being Canadian”, I think it’s clearly hypocritical.

    • thisiscjay

      + 1,000,000

    • 01011001001

      they did rip people off for years then the iphone came out and the rest is history.

    • J-Ro

      Sounds very similar to the iPhone now.

    • Tom

      A company only deserves support if it can make good products and maintain a good relationship with its customers. Rooting just because of its nationality is stupid.

    • 01011001001

      most BBs are not even made in Canada…

    • iPlunks

      So Rogers is suppose to support a company that is unclear in the direction that it is going? Then support blackberry with your wallet and buy it outright. Unless you want the same carriers you BASH into helping you out with the charges

    • iPlunks

      I didn’t indicated that you couldnt afford it. I simply stated that you should show support with your wallet. I fail to see how anyone or thing can force another person/business/corporate to spend their own money “just business”. Of Bell Rogers Verizon T-Mobile UK wants to carry or not carry a device, it is their choice alone. Not saying outsider can’t chime in but the decision is soley based on the buyer

    • iPlunks

      As you just stated if it was up to you, you would have them carry all devices. Rogers has been a solid supporter of Blackberry since the start. Why carry the z30 when BlackBerry promised the world that the Z10 would be a hit. What are they going to do with the z10′s? Give them away for free? Who’s to say the Z30 is going to be any different. Is a consumer is on rogers and wants the phone, they will buy it out ir go to another provider. Its there choice. Just like Bell not selling WP8 devices. They feel that they dobt sell in canada well. Its their choice and our choice as a consumer to decide how we are going to get them. I actually hope (we are almost their) that carriers stop selling devices and forces the consumers to find their own method and buying a phone. For a service provider to worry about how a phone gets into peoples hands are just beyond me.

    • Jesse

      Funny I live in downtown Van and I do see some BB10 devices but not even close to how much iPhones and Androids I see..

    • lborsato

      Funny, I live in Waterloo, a short distance from BlackBerry, and I’ll probably see more than 20 iPhones and Android phones (usually Samsung) for every BB10 phone. Actually it’s pretty rare to see them at all. If you can’t hold the home town advantage you have concerns.

    • Tom

      Maybe you see business whipping out their corporate-issued phones at lunch time. Doesn’t count.

    • thisiscjay

      We (Telus) want your business! Z30!

    • Techie01

      How is it Anti Canadian? Rogers gave Blackberry their start when Bell or Telus wouldn’t.

    • Tom

      Shortly before VW discontinued a car that was selling poorly in North America, my friend bought that same car. The car must’ve been selling like hot cakes after all.

      Yes, people are still buying Z10s and Q10s, but not enough to make a difference. Two people buying a Z10 yesterday is meaningless if there are still 48 units in the shelf out of 50 that were ordered 6 months ago.

    • Sean-Paul

      id agree with you, but at my store the phones i always have to order for restocking are iPhone’s and Q10s. Z10 sales are still here and there but the majority of Blackberrys sold have surprisingly been the Q10. Also we have sold a few Q5s

    • Tom

      I’m sure there are stores that sold more BBs than iPhones during the last quarter. I’m sure there are stores that wiped out their Z10 inventories at launch. But if those stores don’t represent the majority of scenarios, then quoting them is meaningless.

      I don’t have any grudge against BB. Certainly BB10 has admirable aspects. But BB made their mistakes and they’re paying for it.

    • 01011001001

      what’s not true is that two z10s is hardly enough to pay for all those employees that are still working at blackberry.

    • dr evil

      I call bs. No two people could simultaneously be that retarded.

    • 01011001001

      People should buy this phone outright if they’re really feel strongly about it – let’s see if your wallet will do all that talk about patriotism and supporting another canadian company, $700 for z30 or on that range is likely the outright price for it.

    • iPlunks

      THIS

    • thisiscjay

      Money already set aside…

  • AppleBerrySandwich

    I’m really upset with Rogers. Been a customer for 10 years and the Z30 will not be available for me. If they aren’t supporting Blackberry anymore – will move over to Telus!

    • 01011001001

      buy it outright.

  • Mark Landry

    Maybe if the phone wasn’t full of the carrier bloatwares I would have bought one. Guess I’m gonna have to stay with a Nexus.

    • Ren596

      That it true for many Android Phones NOT BlackBerry

  • canuck07

    Just wow, what a hypocrite. During the fair 4 canada campaign, they lobby people to object to foreign carriers in order to keep jobs in Canada. And now, you’re not carrying the latest flagship phone of your fellow Canadian company.

    How patriotic of you, Rogers.

    • JB

      Exactly, rogers is garbage.

    • HelloCDN

      Rogers is a private business. Why don’t you sh*t on the government who haven’t moved a single finger to help BlackBerry. In US, they helped GM in the time of need, realizing that the national pride is at stake, yet no one in Canadian government office gives a crap about RIM going down,..

    • J-Ro

      Don’t forget what Obama did for the Apple vs Samsung trial. That was amazing. They really take care of their own.

    • Tony Sarju

      BB is not hurting financially though. They just suffer from horrible leadership.

    • notla

      Yeah, our gov’t even pitched in to help GM, what a joke…

    • 01011001001

      You obviously don’t know how a business is run – there’s no patriotism in business, for the most part all you need to run one is common sense.

    • canuck07

      Exactly so the incumbents shouldn’t use patriotism to manipulate people into objecting foreign carriers. You obviously haven’t read my comments correctly.

    • 01011001001

      I would agree with you on that as well.

    • jroc

      Give me a break. Are they supposed to take up shelf/warehouse space with something that’s not gonna sell?

      If anything, the fair 4 Canada campaign should have proved to you they they’re out for themselves, not the best interest of the country.

  • AReid

    You would think they would only want the Z30 and Q10 in their stores….oh well.

  • Plazmic Flame

    Sounds like Rogers decided… to keep it real!

    Honestly, it’s funny, I’m starting to see more Q10s than earlier this year.

  • J-Ro

    What a twist.

  • gmd

    When they’re first, they make a TV ad out of it; when they’re not, they hide in the corner.

  • beyond

    wow, all they care about is iPhone and Android, so lame

    • Samuel Gomez Recuero

      The problem might the the brand not selling and the upcoming possible sale of BB. To much in the balance atm

    • HelloCDN

      They were exclusive for WP8 and Lumias so…

  • Jesse Pentecost

    They said they had their most successful launch in history with blackberry z10.. why not sell the 30? Makes no sense. I’m out of here

    • Tony Sarju

      They lied. Apparently.

    • 01011001001

      what were they to say – sales of the z10 is terrible?

    • jroc

      That means nothing unless they actually announce numbers. It could mean that all prior launches were total bombs.

      They could sell ten 9900′s, and then fifteen Z10′s. Boom, most successful launch.

    • Tom

      They said most successful launch – not sales in a whole quarter. Most buyers of a new tech product do wait for reviews, or wait for a contract to end, or are saving up, etc – they represent the majority of sales overall. Not just for phones but for video games, graphics cards, etc.

  • Thin Blue DBA

    Does this mean they won’t sell it as a carrier partner with agencies? Man, if that’s true, I think they are going to lose out on quite a few RFPs for telecommunication contracts…..

    • 01011001001

      I doubt that any agency was waiting on the z30 and it being with Rogers.

    • Thin Blue DBA

      Not necessarily waiting, but if it’s a firm that uses BlackBerry Devices, then why would they stay or go with Rogers if they aren’t going to offer the latest and supposedly, per the reviews, beat BlackBerry ever?

      I’m not talking about mom and pop shops but large agencies that sign multi year contracts etc.

  • Beeblz

    It’s like butter and penguins – two things that just don’t mix. And if you do mix them, they don’t taste good together. But if you add some parsley, at least it looks presentable. Except this is with cell phones and stores and it’s completely different. Mostly, somewhat, exactly.

    Just my two cents.

    • Syaz

      That was a very strange comment…

      Also, I’m sure penguins would taste pretty good with enough butter and parsley.

    • BMSMA

      Um… 4chan is that way —->

  • Blocknards

    Rogers – the one company I have never been and never plan on being with.

  • Midnightdoom

    I called rogers to verify it from them, indeed they cannot find it in their system.. It was well noted I am not happy and am considering cancelling my account with them to get it elsewhere.. Sadly I still owe $310 to cancel the rest of my contract, so paying that and then switching to telus i would be better to just buy the phone unlocked.. not to mention i would loose my 6GB of data for the price i pay.. but at least customer service knows people are willing to switch for this phone

    • 01011001001

      you are not “people”, if there’s no economy of scale to bring a particular phone because there’s no demand then it’s good business and I’m not a big fan of Rogers at all so I’m not defending them here but they’re in the right side here.

      Why not buy it outright then if you feel so strongly about it. Stop wasting people’s time on trivial matters.

    • Midnightdoom

      I plan to buy this outright to get rid of my iPhone for one. and i am sooo wasting peoples time when 3/4 of the comments on this website are nothing but apple and android fanboys who do nothing but take at the chance to troll any blackberry news with hate. I really love spending all my time reading all those comments instead of some constructive information that may actually help people understand the situation on where blackberry (or in this case Rogers) stands.

    • 01011001001

      people understand where blackberry stands no need for you to point that out.

    • BMSMA

      You’re wasting MY time, I’ve been a long time BB user, had those text pagers back in the 90′s and first monochrome candybar phones in 2002. It should be an indication when I say I’m not even bothering with BB anymore.

    • Midnightdoom

      I am NOT wasting your time anymore than all the “RIP BB”, “BB too late once again” bashing comments that always flood this website, and you could easily have just skimmed past my post like i have to to all of those. My post is in regards to me personally confirming with rogers so it is totally relevant and if you do not think so than go to Rogers facebook page and have a look how many people are pissed at rogers for this because they were anticipating it. You’s are wasting MY time by giving me notifications in my email to your pointless arguments of wasting peoples time. How about all my wasting time reading all these other idiotic comments that have nothing productive to say. In regards to your old blackberries that is irrelevant in my decision. It is a new era of BB10 OS and i personally love playing with my friends Z10 so I know I will love the Z30. and dont give me that not enough app bull cause it has everything i currently use on my iPhone. If you read reviews from websites, aside from the whole corporate sale/app dilemma reviewers are really liking the Z30!!

      And no not everybody understands where blackberry stands other than how the bias media is blowing the whole BB going private sale out of proportion. They are not going anywhere and you know it, CEOs just see numbers, they are not in debt but corporates are always unhappy if they dont beat the sales of the previous quarter, its called corporate greed..

  • FANDROID?

    LOL – AKA WE HAVE ENOUGH EXCESS INVENTORY OF Z10 AND Q10

  • DravenInc

    Part of BlackBerry’s downfall is the extremely high numbers of Z10 stock that has been left unsold. Rogers supported BlackBerry heavily on the Z10, and it’s a dud…if anyone who visits this site doesn’t realize that, there’s a big problem.
    So, now Rogers states they won’t sell the Z30…and people are up in arms about it?? I wonder how many of those people were seriously going to buy a Z30 anyway, and how many are just using it as a way to take a shot at Rogers?
    Further…BlackBerry is all but dead in the water…I don’t know why anyone with an interest in Tech/Mobile phones would seriously invest in a phone that will likely have ZERO support in a year from now. I’m as patriotic a Canadian as the rest…I worked for RIM in the past, and would like to see them succeed….but I’m sorry, to see the hypocrisy here is astounding. 6 months ago it was RIP RIM lol, now it’s how dare Rogers not carry the newest BlackBerry!!

    • Skbwolf

      Dead in the water i think not, parts will be sold, BES will survive, why because high security places need and uses it. no replacement , for example recent nato contract they got.

    • Techie01

      People seem to forget that Rogers launched the first Blackberry ever, now they don’t want them at all. and BB CEO showed up to Activate the First Z10 in Canada in Feb this year at Rogers HQ . Now 9 months later see ya wouldn’t want to be ya. I bet Rogers lost a ton on those Z10′s.

  • 01011001001

    Good choice Rogers…

  • J-Ro

    I will say that out of the Big 3, Rogers never did it for me. Spotty service in Toronto of all places. I don’t know how people use them at all.

    • notla

      because you work for bell or telus, that’s why.

    • J-Ro

      That must explain my spotty service :l. I have used both Bell and Rogers and I have having a better user experience with Bell.

  • Morgan Freeman Lookalike

    I don’t get why this is news? If the devices are not selling why bring in the new? Everyone is aware of BBRY. This phone isn’t going to save the company.

  • rd0t

    Rogers will pick this up last minute. Watch.

    • Syaz

      Agreed. They weren’t going to pick up the Q5 either. But last minute, BAM. Q5.

    • 01011001001

      so this is the “jesus” phone that the world has been waiting for.

  • Sylvain Larive

    Leave it to delusional BB fans to twist this into a “Rogers @&#$# anyway!” and “In the end, it’s better this way” fairy tale.

    In the words of wisdom of Lone Starr: Welcome to REAL LIFE! You want this hot air machine? You carry it!

    • Sylvain Larive

      Because BB management is willing to let the company go down in flames, Rogers should make the same stupid mistakes? The Z10 did not sell well, why should Rogers pick this one up when its more of the same? When a company picks up a phone, it’s not as simple as just adding a phone to your inventory. They have costs to introduce and maintain a phone on their lineup. If they can’t see a profit in that, who are we to blame? Just buy the phone elsewhere.

      I hate Rogers as a mobile company, but that doesn’t mean they make bad decisions on everything they do.

  • Blue Tran

    I was a proud use of Blackberry at one point (2005-2011) then I became frustrated of how lackluster it had become, when compared to it’s immediate competitors at the time. I think it’s the way of the dodo for Blackberry now. Smart move Rogers to not stock the Z30, it’ll possibly only sell about 750 units nationwide anyway.

    • shepd

      How’s that iPhone 3GS treating ya then? Figured I’d ask since you’re only comparing stuff from 2011 to make your decision.

    • 01011001001

      750? I’ll bet it’ll be a bit higher – maybe 1k, most of them from the crazies over at CB.

    • Ulysses Grant

      I have an impression that even faithfuls at CB is losing faith at BB. If Rogers doesn’t carry Z30, who is going to do it?

  • jeff

    Can’t blame them. They obviously know what their inventory of blackberry devices is, and don’t want any more. If BB is broken up and sold for parts, will anyone want these devices? Also a premium phone this is not. BB probably wants a minimum price of $799 for this. If everyone thinks Rogers was self interested with all the Verizon talk, then you can’t be surprised at this. Canadian or not if BB were flying off the shelf, Rogers would be stocking it.

  • malingerer

    Remember, when your friend is at the cliff, to push him over… :(

  • Wizzy

    Nobody cares about the zed 30. Let’s put this crap out of its misery.

  • BMSMA

    Looks like Rogers sees it the way most of us do, why keep buying Blackberry with the way the company is right now. The last thing we want with a large Canadian company is Enron 2.0.

    BTW, Bell/Telus has better coverage, you’d be better off anyways. :P

  • expat

    Most BBM users can afford to go and buy a phone outright, and put the sim of choice in it. Unlike iSheeps who need to get it on credit…

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