Rogers to launch new Hardware Upgrade Program May 5th… here are all the details

Ian Hardy

April 27, 2011 5:52 pm


Well this settles the upcoming changes to the Rogers Hardware Upgrade Program (HUP). It was confirmed yesterday by Rob Bruce (Rogers Wireless President) and now we have the full details for you. Rogers states in the internal doc that the new option for those who want to “accelerate their hardware upgrade eligibility” will be able to do so starting on May 5th.

Here’s how it’ll work: It’s a one-time fee that’s based on how long it’s been since you activated your current device and Rogers outlines this formula: Monthly Early Upgrade Fee (see below) x Number of remaining month before the HUP eligibility date + HUP price. Simple and straight forward. Here’s the cost per device:

- $10 per month for existing voice/QMD (Quick Messaging devices)
- $15 per month for select feature devices, tablets and smartphones
- $20 per month for premium devices (including iPhone and BlackBerry Torch)

In addition, Rogers notes that “we are also changing the standard HUP wait period, which will now vary from 18-30 months depending on the customer’s current device.”

Update: We have more details, this time with examples 3 scenarios that explain exactly how the new HUP policy works:

Thoughts?
(Thanks tipster!)

  • dan1

    So after 18 months if you want to upgrade its 20 x 18?

    Seems like a lot.

    • tipster

      No. If you’re 18 months into your contract you only have 6 months left before you would normally be eligible to upgrade. So 6×20

    • Jerry

      I think this is still based on the 24 month HUP rule. So if you are 18 months into your contract you would pay $20X6=$120 plus the 3 year contract price of the new phone. I upgraded to the blackberry 9700 in Nov /09 so I should be eligible for an upgrade to the Samsung GS2 for $60 in July. ( assuming it’s released in end of Q2 or beginning of Q3)

  • graham

    stupid, just another cash grab and a waste of money.

  • Eric

    That’s fairly clear and might not be too bad. For an iPhone how does it compare to Telus’ early upgrade scheme?

  • j

    In the old scheme, you could upgrade after 24 months without having to pay additional fees. Is that completely gone or does it still apply and this new HUP only apply to people trying to upgrade before the 24 months?

    • Frosty

      Well it wouldn’t make a difference. Even if this new plan takes precedence, since you’re 24 months in it would be 10/15/20 x 0 which is still 0. You would just pay the HUP

  • Accophox

    30 months till eligible for HUP on some devices? Sounds like highway robbery.

    I’d imagine that the big premium tier items are at that level, so iphone at 199 at year 0, wanting to upgrade to iphone+1 at year 1, would incur 18×20+HUP price of iphone+1, which’d likely be 299. 360+300 seems a bit much to be paying. ;p

  • Luqman

    wtf?? So if im 6 months into my contract and have the Torch (which i do) and say i wanted to upgrade to the iPhone 5 which might cost $199, $20*30+199= $799 + tax??? Get the f*ck out Robbers!!!

    • tipster

      Not sure if it’s in the picture but the post does say that if the Early HUP fee + HUP phone price = more than buyout price then rogers gives you the phone at buyout price instead on your HUP.

    • Luqman

      lol i wouldve done that even if it didnt say that. I think its common sense. Too bad Robbers thouht that we wouldnt figure it out eventually.

    • bummy

      wtf?? So if im 6 months into my contract and have the Torch (which i do) and say i wanted to upgrade to the iPhone 5 which might cost $199, $20*30+199= $799 + tax??? Get the f*ck out Robbers!!!

      6 months into contract out of 36 months
      HUP date is 2 years into contract, so its 24 months.
      Months till HUP date is 24-6= 18
      Cost for HUP (torch) is 18*20= $320
      So if you get iPhone5 on release, $320+199= $619
      NOT $799

      Who gets hardware upgrade 6months into their 3 year contract anyway.

    • Noel

      “Not sure if it’s in the picture but the post does say that if the Early HUP fee + HUP phone price = more than buyout price then rogers gives you the phone at buyout price instead on your HUP.”

      Well if you are going to pay the buyout price, why bother with renewing, you can just buy a new phone out right, and sell your original phone.

    • Daniel

      I don’t see what the issue is, they only added options for people without changing services. You might not like the offer, but it does offer choices. What has me worried is…

      Take Julia case for example she could pay to end the contract for 400, but they are suggesting doing this early upgrade idea for 420 which is 20 bucks more.

  • Yannick

    telus’ early upgrade scheme is basically the application of the new law that has been effective in Quebec since june 2010.

    The amount of rebate provided with a 3 year term is predetermined at the beginning of the contract and if a customer wants out of the 3 year agreement, he must simply pay the ” remaining ” of the rebate he received.

    for example. 500$ phone on a 3 year term is 100$. that’s a 400$ rebate. for 36 months, that’s 11$ per month of ” handset rebate ”

    so, at anytime, the customer can call and pay the remaining debt he has towards the phone ( for example 25 months left to the contract gives an ETF of 275$ ) and get a new phone + new contract right away.

    Telus isn’t giving any real rebate, it’s just following the QC law.

    And I think rogers will do the same!

    • Jim R

      @Yannick

      Doesn’t Telus also charge a $50 admin fee for early upgrade (except in Quebec)?

      [Even if it does, it still makes a lot more sense than the less than transparent Rogers way of doing it.]

  • corey herscu

    atrocious

  • Brian

    $5 a month more than Telus on all 3 types of devices (PCS/Smartphone/Premium). What a joke of a company.

  • XER

    See, people, getting a subsidized phone like an iPhone would be sweet at the beginning but it will come back and bite you hard.

    Say you are half way through your 36 months contract and you want to get iPhone 4 16GB, that would be $ 159 + 18 * $20 = tax = $586.57. Whereas you buy the phone out right from Apple, that would be $659 + tax = $744.67. The difference is that you pay $158.10 more and you are free of contracts and having the biggest bargaining power with Customer Retention. Don’t forget the initial payment you paid to get your 1st phone. Remember also that if you buy it directly from Apple, you can always fire your phone company if you are not happy because the phone is unlocked. No worries about Jailbreak and unlock your baseband. No worries on upgrading your iOS will lock your phone again.The extra $158 will probably save you a lot down the road for a very good plan. There is just no free lunch here.

    True that Rogers will get you in a contract even you are only joining the plans but you have every right to see you are going to its competitor and they will offer you something real sweet and no commitment.

    • Accophox

      If you’re half way through your contract, you’re at 18 months.

      Now, depending on phone, you might already be eligible for HUP or 6 or 12 months out from HUP.

      6*20 / 12*20 = 120 / 240 + HUP fee which is not the new 3 year contract fee. It’d likely be about 299, given how they price other HUP fees.

    • Accophox

      If you’re half way through your contract, you’re at 18 months.

      Now, depending on phone, you might already be eligible for HUP or 6 or 12 months out from HUP.

      6*20 / 12*20 = 120 / 240 + HUP fee which is not the new 3 year contract fee. It’d likely be about 299, given how they price other HUP fees. So 420-540.

  • Yannick

    @ jim R

    perhaps they are in other provinces! i would have to check their website!

    thye should just get over the 36 months contract. it’s crazy!

  • moMO

    One thing they dont tell you is that there is also a $35 Admin fee. So if your a 12mnth into your contract and you want a smartphone, thats 12-30=18 $20*18mnths=$360+$35admin+$99nexus= $494 before taxes. the phone is $449 if you buy it from the call centre. This makes no sense. what boggles the mind even more is that were all still with rogers. this is the first time since the original city fido that there is real competition in the communications market but the rogers subscriber base is now over 9million.

    I say we all call rogers on may 5th and cancel our contracts. they wont learn until it hits their pockets.

  • Dexter

    This is alot like Telus but more expensive. At Telus if you have a feature phone then it’s $5 per month remaining. A Blackberry or other smartphone is $10 per month remaining. And an iPhone is $15 per month remaining. There is no extra fee. This is only if you are upgrading early though, the cancellation is more in accordance with Quebec laws.

  • Nelson

    Haha in Quebec it’s better to cancel and resign contract for phones like an iPhone!

  • Arber

    psh I can use that money to cancel my line….

    • bummy

      Cancelling your line is (price)*(months) till END OF YOUR 3 year.

      Hardware upgrade is till END OF YOUR 2 year, when you normally get your eligible hardware upgrade.

      So if you upgrade at 1 year mark with iPhone, you’ll spend $240 instead of $480 to cancel…

  • Chad

    I believe the iPhone 1 is wrong cause it says your not eligible for the early upgrade till after 6 months and the upgrade eligibility is 2 years 21 months has to be incorrect. The hup price must be included with that total.

  • Stephane

    Ha ha….Telus is cheaper…

  • Chad

    I don’t think you guys are getting the advantage of the early upgrade. I have and iPhone wanting to get another iPhone then it’s 3*20=60 plus the price of 159 and 35 admin fee = 255 for the new iPhone.

  • Eric Fortin

    if i havent changed my phone for the last 5 years but i am still a Rogers client, what kind of rebate could i get on a smartphone, lets say the Nexus S ?

    • bummy

      Call the retention office… Sales people at store location won’t be able to help you. People on these forums don’t have your account information either.

      Don’t expect much tho, it could be slightly cheaper plans, or they waive your hardware fee… But they could also be sweet talking you, so becareful.

      Ask your friends/co-workers to see whats a good deal, and then when you call into retention, ask them if they have a better offer than that one.

  • Fobok

    Speaking as someone who’s stuck not able to upgrade for another 10 months, I love this.

  • Rogers-free household

    Not that condone purchase of any Apple shiny toy but looking at 3rd scenario:

    If Julia is not a complete i***t (however if such person would exist than probably is), she would just sell her “old” black iPhone 4 and pay full retail to Apple for unlocked white iPhone instead paying $420 HUP to Rogers on top of subsidized price of white iPhone.

  • Max

    It seems to be signing a contract is not necessary saving money… customers end up paying more for a newer phone

  • HK_Forever

    More rip-off from robbers!

  • You

    You people should take this camera photo as a snap shot. It is subject to change. In the document it says that if the out right price of the phone is better, the agents should suggest that. Most cases, people who buy smartphones don’t need another one until 2 or 3 years later anyway. This is just a way for people to have the latest technology. And the 24 month rule still applies, could be subject to change.

  • Big 3

    dont give in to hup. You cant get a retention planthis way and ur additional fees wont be waived!

  • aka

    could someone explain what does “the standard HUP wait period, …will now vary from 18-30 months depending on the customer’s current device” means?

    • icsaiws

      I worked for rogers for 6yrs and they’ve always had a HUP (hardware upgrade) wait period. That’s the numbers of months you have to wait before you can upgrade your phone. Currently if you have a regular phone you can upgrade after 12months if you have a smart phone you have to wait 24mnths. It looks like on the new plan we would have to wait 18months to upgrade a regular phone without an early hup fee and 30months to upgrade your smartphone.

  • Stew

    I don’t get it. Are people being intentionally stupid or can they not read. It clearly states the calculation is based on the HUP wait period, NOT the contract length. So, if you want to upgrade 18 months into your contract the fee would be based on the 6 or 12 months remaining until your HUP eligibility not the 18 months until the end of your term.

  • mark

    telus’ is similar for early device upgrade except its $5 for a non smart phone, $10 for a smart phone, and $15 for an iphone.

    The biggest difference is telus’ is to the end of the contract.

    So if you have 24 months remaining with telus and have a blackberry torch it’d work like this: 10×24 = $240 + cost of new device

    where as with rogers, it’d be for the same device: 20×12= $220 + cost of new device.

  • dav1dz

    Telus isn’t cheaper.

    Remember, Telus is $5 less per device but 12 months more for the HUP period.

    Rogers: 24 months, Telus: 36 months.

  • OMG Ponies!

    Bwahahaha!!!
    Rogers feeding it to its subscribers again.

    I’ll stick with my current company thanks. That is highway robbery.

  • Melissa

    You can no longer upgrade a smart phone at 24 months. You have to wait until 30 months unless you want to pay $20×6 plus $35 admin at month 24. So…last week you could upgrade at 24 months, no problem, this week you pay $155 at 24 months. Nice. I verified this with Rogers.

  • Stephen

    just talked to a rogers csr just to figure out what I have left on my hardware and how much would it cost me….
    I have a samsung focus, 3 years contract since december. So i’m 6 months in. Owners of the 3yr contract with the focus is on a 24 month hup, if I wanted to upgrade today it would cost 270 plus the new phone

  • brad

    so i have about 26 months left out of 36 on my iphone 3gs and want to upgrade to an iphone 4 white could anyone telll me how much that would be

  • Angus

    Very interesting formula here. They are basically saying on a contract like mine that $20/month goes towards subsidizing a cellphone? I haven’t done a hardware upgrade in years, so why isn’t my bill $20/month cheaper?