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Rogers launches “RedBoard” to connect with customers

By on March 2, 2010 at 12:02am in Asides, Mobile News, Rogers Wireless News

With social media becoming more popular over the past few years, companies are finding new ways to connect with their customers. Facebook, Twitter, YouTube are the first ones to come to mind. Rogers is the latest Canadian wireless carrier to reach out and start a conversation with their subscribers. Today they launched “RedBoard” – a blog that Keith McArthur, Senior Director of Social Media at Rogers, says is ” a place where we can talk about our vision, explain our services and policies and geek out about the latest new technology.”

McArthur also says in their first post that “…this won’t work if it’s a monologue. RedBoard is a metaphor for whiteboards used for collaboration. We want to hear from you – the good feedback and the bad.”

Check it out here at Rogers… have your say and finally speak your mind.

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  4. Rogers gives customers ability to download DRM-free music

Discussion

7 comments for “Rogers launches “RedBoard” to connect with customers”

  1. Aww man, im not on Rogers, but i think some people are going to be grumbling pretty hard. It might be a wake up call for them.

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    Posted by Gussy | March 2, 2010, 12:36 pm
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  2. Its going to be a b***h fest…all big corps are going this way…not smart. Its better to invest in a service that crawls the forums and intelligently spits out results concerning your brand. Its completely unbiased(employees excluded) and gives a better degree of granularity. I.E>Mobile syrup :)

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    Posted by Bong Sniffer | March 2, 2010, 12:41 pm
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  3. How long before they close it? After all even the customer service does not listen to customers….

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    Posted by Hub | March 2, 2010, 1:10 pm
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  4. They won’t close it, it’s MODERATED!

    No comments get posted until a Rogers staffer has vetted the posts.

    Here’s the first line of their posting guidelines:

    “This is a moderated blog – and we want to publish as many of your comments as possible. All comments will be reviewed by the blog moderator before posting.”

    Makes you appreciate Wind’s wide open forum all the more. It’ll be interesting to see how critical the comments will be before Rogers won’t publish them. My guess is this is going to be little more than a marketing tool to push Rogers services and add-ons.

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    Posted by Randy | March 2, 2010, 6:10 pm
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  5. off to a great start…

    Server not found

    Firefox can’t find the server at redboard.rogers.com.

    …typical Rogers

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    Posted by live_strong | March 2, 2010, 8:35 pm
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  6. Randy,

    They won’t close it, it’s MODERATED!

    No comments get posted until a Rogers staffer has vetted the posts.

    no different than MobileSyrup. every comment needs to be approved before it is published.

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    Posted by live_strong | March 3, 2010, 12:25 am
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  7. Thanks for the post, Kate. We think this is a great opportunity to engage with our customers. As Keith says, this isn’t a monologue and what our customers have to say is very important to us.

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    Posted by RogersMary | March 4, 2010, 2:10 pm
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