Discussion

6 comments for “Public Mobile to be the “most likable” brand in 5 years?”

1. Aren’t they planning to sell the brand and spectrum after 5 years? Great, another identical sub-brand to add to the cartel. Everyone will love that, right?

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   jarret Reply:
   December 4th, 2009 at 4:58 pm

   what’s your problem? most of you people in here don’t even begin to think about the big picture. without going into too much detail, i’ll try to make it simple.

   yup. you are right. all new entrants will likely exit in 5-10 years by being acquired by an incumbent.

   yup. in 5-10 years, there will likely be 2 companies. in general, except telus-bell to join forces and snatch up the smaller wireless guys, while rogers-shaw join forces and snatch up the smaller cable guys.

   yup. 5-10 years from now, there wont be much choice. guess what? it wont matter, much as the way it doesn’t really even clue in to you where you are getting your electricity and water from. it’s a utility. you buy a house, rent an apartment, water + elec is an afterthought. its a nominal fee.

   so guess what? same thing will apply to wireless services. wanna know why? just look south to the FCC and look what’s going on with net neutrality. the point of this, is in the limit, the govt realizes that the services are ‘not’ are a RIGHT. when things become rights or mandated or deemed a necessity by the govt, they take it over. heck, the govt may eventually own stake in wireless too.

   one day, in the future, you will simply buy a phone because you like that phone, and pay very, much lower rates for your cell phone bills.

   the reason this will be possible, is by making bce, telus, rogers compete like crazy right now. in fact, lets throw in more new entrants now to make these guys REALLY innovate and bring costs way, way down.

   what we are in the middle of is an industry transformation. moving from something that used to be a luxury, to commonplace (now) to ESSENTIAL.

   think bigger picture. 5 years from now, there may only be 2 carriers.. but the economics will be much different.

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   jarret Reply:
   December 4th, 2009 at 5:00 pm

   wrote too fast had some errors that may confuse

   “expect telus-bell to join forces”

   “govt realizes that the services are a RIGHT”

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   Koolaid drinker Reply:
   December 4th, 2009 at 9:43 pm

   Ya lots can happen in 5-10 years, as far as looking ahead and seeing the bigger picture I am. I only hope my furture looks differant than the picture you have painted.
   Just think 5 years ago my bb was black and white. And now I am posting this on my iPhone connected to my home wifi.
   So yes lots can happen In 5-10 years.

   

   Khav Reply:
   December 4th, 2009 at 10:54 pm

   “by making bce, telus, rogers compete like crazy right now. in fact, lets throw in more new entrants now to make these guys REALLY innovate and bring costs way, way down. ”

   But if the new entrants’ stated goal is to sell off to one of the big guys 5 years down the line, there’s no reason for them to compete at all, since they know that in 5 years they’ll still own the entire industry regardless of what happens in the interim.

   You mentioned the States, so let’s look at their cellphone industry. They’ve got four wireless giants (AT&T, T-Mobile, Verizon and Sprint) and there is genuine competition between them. As a result, the US cellphone industry, still not that good and super expensive by world standards, is light years ahead of ours, where price fixing is the norm. Just look at what’s happened recently with the system access fee. It’s gone now, at least for new customers, but Rogers has replaced it with a new more expensive fee, and the other two have made their plans more expensive, all within weeks of each other. Net result: Everyone pays more across the board, and there’s still no competition. Five years from now, Public Mobile will be another Bell-Telus sub-brand like Koodo, Solo and Virgin, and most likely they’ll all cost $10 more per month for no reason at all.

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   Posted by Khav | December 4, 2009, 2:01 pm

2. We’re not the states and we need to make sure that things don’t happen that way. Example: BMO tried to merge with RBC and were denied. Now look where RBC is in relation to BMO. Competition is a good thing. If they want us to line their pockets, they need to start making better pants with better pockets and work for MY money.

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   Posted by yathink | December 4, 2009, 8:12 pm