Rogers HSPA+ announcement: “Bell is not concerned”

Ian Hardy

August 3, 2009 10:51 am

rogers-network-phasesRogers recently announced they will start to build out their HSPA+ network starting this August. Speeds are going to reach up to 21Mbps and we’ve received an internal document from Bell that clearly lists a number of “Key reasons why Bell is not concerned”, and even going as far as stating that the Rogers HSPA+ network “does not have any substance”. The document is titled “Internal positioning of Rogers HSPA+ announcement” and reads the following:

Context: In anticipation of Bell’s HSPA launch, Rogers announced that it will begin deployment of HSPA+ (High Speed Packet Access Plus) starting August 2009 in select GTA areas. HSPA+ is an evolution of the HSPA network and will support speeds of 21Mbps.

Rogers release is in reaction to Bell’s HSPA announcement made last October and does not have any substance. This is apparent when one reads through the copy.

Key reasons why Bell is not concerned:
1. Rogers deployment of HSPA+ will start in August with a progressive roll out of the pocket coverage in the Greater Toronto Area ONLY
– Expansion timing and locations are unknown at this time since Rogers is very vague with roll out plans

2. Canada-wide rollout of Rogers HSPA+ netowrk will follow over time
– Bell plans to offer a national HSPA network at launch
– It has taken Rogers over 3 years to deploy 3G (HSPA) coverage to 78% of the Canadian population
– Bell offers 3G (EVDO) coverage to 89% of the Canadian population – the largest 3G coverage in Canada

3. Rogers plans to offer (1) Mobile Internet Stick at time of initial HSPA+ launch
– There are no HSPA+ phones and smartphones available commercially in the world today
– None of Rogers 3G devices today will be able to take advantage of 21Mbps speeds
– Most of Rogers devices are 2G (they only have one 3G BlackBerry whereas ALL of Bell’s BlackBerry devices are 3G)

Rogers typically pre-announces network deployments/evolutions before their network are commercially available to Canadians.
– Oct, 2005, Rogers announces plans to offer HSPA network
– Nov. 2006, one-year later launched HSPA in the Golden Horseshoe ONLY
– Oct. 2007, one-year later expanded HSPA network to 25 major cities across Canada
– Oct. 2007, announced that they were conducting field tests of high speed 7.2Mbps data services with PC Card in Brampton & Montreal. This was a trial only.
– Dec. 2008, one-year later launched 7.2 Mbps speeds to 75% of Canadian population”

So there you have it, Bell’s not concerned, will rollout their national HSPA network at once at launch in time for the 2010 Vancouver Olympics.  Thoughts?

  • Ascariss

    Isn't the iphone a 3G device? and I am sure so is the nokia 5800? no? plus you can bring any phone with NA 3G bands and it will work on roger's network. I am sure bell knowst here are other brands of smartphones out there OTHER than blackberry?

  • toyandme

    For those of us who live, work and travel through the Maritimes, Rogers has never been an option. Rogers' idea of "coverage" has holes three quarters the size of Newfoundland.

  • al

    Although BELL usually gets bad press; ROGERS is clearly trying to take away from BELLs thunder..!!

    The numbers don't lie; ROGERS takes years from announcing to launching and even longer when it comes to making it available to all.

    Awaiting to try out the new network, hoping it will coincide with fair pricing as well.

  • mic

    recently I moved from Bell to Rogers, understanding their network is more reliable. After two months, I disagree with this statement, at least for Montreal area. You take the elevator: you will loose the signal with a BB8900. Fortunately the UMA feature helps for me when working in our lab at the basement. That is the only plus to Rogers

    • toyandme

      This "plus" to Rogers (the UMA feature) won't be exclusive to Rogers, on SOME of their phones, forever. Belus will have it by the end of the year, with much wider coast-to-coast coverage.

      I have friends who are paramedics in Mtl. Their work takes them into every nook and cranny of the place. When they decided to get their own cell phone they went with Rogers because it was cheaper at the time. Long story short: they ended up using the work cells (Bell's) a lot for their own personal calls and when their contract is up, it's bye-bye Rogers. Btw, they vacationed in the Gaspe area and found that Rogers had ZERO coverage there. Bell's service was great.

  • julienrl

    i switched from rogers to telus; I use to have no signal in random areas of the Ottawa downtown core (in fact, in the market, the hot place to be) as well as many random dead spots all over town. No such problems with Bellus.

  • Pierre

    Rogers has a history of over hyping and hoping customers dont notice. Sounds like they are up to it again. More marketing spin than fact at Rogers I am afraid. Time for consumers to notice.

  • theninjasquad

    Well Bell may be ‘3G’ but their version of 3G isn’t nearly as fast as Rogers 3G network. These companies are misleading the public with their 3G claims.

    • Reinhart

      I have a co-worker with BB Bold and I have a new BB Tour from Telus, my data speeds are faster than his side by side. I'd say Rogers is the one fooling everyone.

    • theninjasquad

      I definitely do not doubt that. I just don't think both companies should be using the 3G moniker when in reality they both mean different things to each company. Since they both use different cell technology, the speeds are different. Yet they never really advertise the speeds, they just say its 3G speeds which means what?

  • x

    Hype of data speed 2G/3G/4G or whatever doesn't make a bit of difference if you just need to make a typical phone call.

  • Dom

    Who cares about HSPA+. The new Belus network will be 4G (LTE) capable, meaning look for up to 100Mbps download speeds not too far down the line.