Netflix has confirmed that it has amassed more than 250 million active users on its ad-supported tier.
The company revealed the milestone during its Upfront presentation in New York. For context, Netflix confirmed in May 2025 that it had reached 94 million ad tier subscribers. Netflix also revealed that 60 per cent of total sign-ups are now for ad tiers, and more than 80 per cent of ad users sign in weekly.
While many had balked at introducing ads to historically ad-free streaming services, this data shows that large audiences are taking to it, especially as the cost of the premium tiers (among, well, everything else) has gotten so high. Netflix says it also plans to expand ads to 15 more countries, including New Zealand, Sweden, Colombia, and Thailand, which should further drive growth.
Other Netflix Upfront news includes the announcement of Adam Sandler’s Grown Ups 3, plans to live stream The Westminster Dog Show, the renewal of shows like Love is Blind and Running Point and a KPop Demon Hunters global concert tour. (No word yet on whether Huntrix is coming to Canada.)
Via: Engadget
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