YouTube has changed its ad guidelines policy to be more lenient with using profanity in videos.
In a video announcement, Conor Kavanagh, head of monetization policy experience at YouTube, stated that with these updated guidelines, videos that used strong profanity within the first seven seconds would now be eligible to earn full ad revenue.
In 2022, YouTube introduced new guidelines that demonetized every video that used strong profanity within the first seven seconds. These guidelines were updated in 2023, allowing those videos to earn limited ad revenue instead of being completely demonetized as they were before. The changes that were just announced are an update to these previously mentioned guidelines.
Kavanagh explained the specifics of the update guidelines, clarifying that even though creators can now use strong profanity at the start of their videos, the guidelines against profanity in video titles and thumbnails remain in place. Additionally, excessive use of profanity in an upload will still violate advertiser-friendly content guidelines.
Kavanagh concluded his announcement, urging users to send feedback, thoughts, and opinions on this update.
The full profanity policy can be found on Google’s website.
Source: YouTube
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