In December 2017, a Bloomberg report stated that Apple planned to roll out universal apps that would work on both the company’s iOS and macOS platforms, similar to Microsoft’s Windows 10 strategy.
However, Apple CEO Tim Cook is now putting those rumours to rest, saying that he feels the two platforms should be kept separate.
Speaking to Australian newspaper Sydney Morning Herald, Cook said he thinks trying to homogenize iOS and macOS could lead to compromising both platforms.
“We don’t believe in sort of watering down one for the other,” he said. “Both [The Mac and iPad] are incredible. One of the reasons that both of them are incredible is because we pushed them to do what they do well. And if you begin to merge the two … you begin to make trade offs and compromises.”
Currently, Apple app developers must design two different apps — one version for iOS and another for macOS. Bloomberg‘s original report noted that the goal behind one unified app would be to reduce the amount of work for developers. Moreover, this would ensure that all users across Macs, iPhones and iPads would receive app updates at the same time.
In the interview, Cook acknowledged that while such a merger may indeed be beneficial in some ways, it’s not what he thinks Apple’s customers want overall.
“So maybe the company would be more efficient at the end of the day. But that’s not what it’s about,” Cook said. “You know it’s about giving people things that they can then use to help them change the world or express their passion or express their creativity. So this merger thing that some folks are fixated on, I don’t think that’s what users want.”