Apple’s Clips app lets you get creative with your social media videos

Apple just became the latest in a string of tech companies to take a stab at Snapchat’s secret sauce.

However, unlike attempts from Facebook and Medium, Apple doesn’t want to be a social network, but rather wants to help you create video for other social networks.

The company’s upcoming Clips app for iPhone and iPad takes features from existing video apps including Snapchat, Vine, Prisma and iMovie and incorporates them into one mobile app.

Essentially, Clips creates social video without the social network. In order to share the videos created on Clips, users will need to manually upload them to their platform of choice.

“Clips gives iPhone and iPad users a new way to express themselves through video, and it’s incredibly easy to use. The effects, filters and amazing new Live Titles we’ve designed for Clips let anyone make great-looking, easily sharable videos with just a few taps,” Susan Prescott, Apple’s vice president of apps product marketing, said in a statement.

According to reports from The Verge, the Clips app has a photo and video capture interface, much like that of Instagram. The main page of the app has a capture screen with photo, video and library options below it.

In addition, there are four options for customizing the media, including Live Titles, Filters, Overlays, and Posters. At the bottom of the screen, there’s a timeline, encouraging users to string multiple photos or videos together. 

Live Titles is a new feature that lets users create animated captions and headings using their voice. Features include comic book filters, speech bubbles, shapes and full-screen animated posters to highlight personality behind videos made with Clips.

Clips will be released in April and will be available only to iOS users.

Source: Apple